Yeah, it's the consumers who drove quality down during the digital download explosion of the 90s. But it wasn't because they just don't care about audio quality. It was because they cared more about something else: being able to use the power of the internet to discover and acquire music. The state of the art at the time in terms of broadband connectivity, computer bus speeds and hard drive cost-per-unit ratios were such that compromises in quality had to be made in order to get what they wanted. So I guess what I'm saying is that it's not just that people "don't care." It's that they were given a choice with tradeoffs. They chose internet convenience over quality. But now those tradeoffs are less inevitable. That's why some of the quality has been brought back. Technology has largely caught up. Today you can have your cake and eat it, too.
At least some of it. 256k ain't bad. And I expect things to get even better as time goes on.
What I find ridiculous is that in Neil-land, we all buy iPods that can hold a whopping 30 albums! And download songs off the internet in a mere 30 minutes!
Never. Happen.
I said most don't care, and I stand by that assertion. I have a co-worker, an avid music fan and listener, always downloading something new. He says he cannot hear the difference between 192 kb/s bit rate and 96, and that even if he could, he doesn't care.
That said, he was also always listening on iPod earbuds. I told him the earbuds are terrible, they lose almost all of the bass. I suggested he push them into his ear, engaging contact with the bone material in his skull, which greatly improves bass response. He said yes, he's noticed that before. Then he started looking at dual-driver earphones, after I sent him a link to an IEM manufacturer. He bought a modest ~$100 pair, and now he can't go back to the iPod earbuds. But this is a guy who listens to way more music than I do! He is a true music lover (but hates live local music - <sigh> - I'm working on him) and he was a hard sell.
The rest of the people I work with *really don't care at all*. None of my friends' kids care about sound quality *at all*, and some of them are singers and musicians (just starting on the quest...).
On the way to our gig last week we stopped in a convenience store, which was blaring bad pop music through a ceiling-mounted announcement PA. It was horribly distorted, all of us cringed as we entered. It made my teeth hurt it was so abrasive an terrible. The guy working there, and all of the other customers did not seem to notice or mind.
At a lunch counter just yesterday the stereo was cutting in and out- we were hearing like one bar out of every 6 or so- and no on cared, or even noticed until I mentioned it to my lunch companions.
You're not going to convince me that even 10% of people care in the least about the quality of the sounds they listen to. It's just not even on their radar. They buy the cheapest, most easily found recording on iTunes, plop it on their iPod, and move on. They listen to Pandora and love it. They will never ever consider having fewer, higher quality recordings on their iPods- to them that's just crazy. And all this in a culture of people who can't watch non-hi-def TV anymore. It's just strange to me.
There will be a small proportion of people for whom sound quality counts, and most of them are going to reject any type of data compression at all on their music. Think audiophiles and such. I think it's going to continue to be tough to find decently compressed music for popular consumption.