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Whatever. I think a lot of his songs are awesome. And I wouldn't want him to be the only lead singer but he sings pretty decent.McCartney:
Funny, creative, talented, whimsical; one of the all time greatest names in the history of rock and roll.
Simmons:
Attention whore with a very small degree of musical talent he managed to market very well.
Terrible actor; annoying media personality; decent/good bass player; mediocre singer; terrible songwriter, with a willingness to sell on hooks alone.
Gene is a better business man.
Really? I would have thought that test of who is the better business man is about who has made the more money. Don't know for sure but I would be astonished if Gene has more in the bank than Paul.
Miley Cyrus and Britney Spears more than likely have more money than Gene also, but that speaks absolutely nothing about their business skills.
Put me in a band like the Beatles and give me the solo career Macca's had for the past 40 years and I will have more money than Gene too - with a fraction of the business acumen.
I enjoy KISS a lot more. I have listened to just about every Beatles album and I only go back and listen to a handful of their tunes. People tend to focus on everything about Gene Simmons except his bass playing. I'd put the song Black Diamond up against anything by the Beatles. But that's just me.

Paul McCartney, as a bassist is very underrated.
Gene Simmons a better businessman than McCartney?!?! I'd say their bank accounts say otherwise . . .
Not even going to comment on the bass playing/musicianship . . .