I agree on selling the music, the sale is a real time, point of purchase thing,with the demographics of each particular crowd dictating down and distance.
* down and distance an american football analogy
When a team gets possession of the football, it gets four "downs." A down is a chance to move the ball at least 10 yards. If successful, the team gets another four downs to go another 10 yards. This continues, allowing the team to advance the ball toward the opponent's end zone. When a team can't reach 10 yards after three downs, it can either try once more or it can punt to the other team so that they will have to cover more distance. The other team, however, can return a punt to regain ground. If a team chooses not to punt and can't reach 10 yards after four downs, it surrenders the ball.
* down and distance an american football analogy
When a team gets possession of the football, it gets four "downs." A down is a chance to move the ball at least 10 yards. If successful, the team gets another four downs to go another 10 yards. This continues, allowing the team to advance the ball toward the opponent's end zone. When a team can't reach 10 yards after three downs, it can either try once more or it can punt to the other team so that they will have to cover more distance. The other team, however, can return a punt to regain ground. If a team chooses not to punt and can't reach 10 yards after four downs, it surrenders the ball.