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Question regarding rules...

You can PM a mod to have them move or delete the thread.

A "shill" (as you'd find by Googling it ;)) is a person who talks up a company's products while they have a secret connection to that company. IOW Joe Schmoe might come into the Amps forum and post "XYZ Brand amps are the bomb! I have never heard such incredible tone!" and they might defend XYZ Brand if someone else posts criticisms of XYZ amps; but what we don't know is that Joe Schmoe works for XYZ amps, or is a friend of the owner, or has some other connection that sours the legitimacy of their statements.