Actually there has been a lot of comparos between the two.... owing mostly IMHO to the fact they are the two most affordable bass pre's available, and compete with each other purely on that level.
I have been a components only guy for years (altho that's about to change...

) and I have used both units extensively and I think that, were it not for the price, these units would not be competing. These are two very VERY different units. The BBE BMax is a traditional bass preamplifier with the fender/baxandall tone stack eq, additional parametric eq, a decent compressor and BBE's sonic maximizer. Voiced in a very traditional way, this unit offers pure, clean, low-noise tones, and can be very versatile if set correctly. Overdrive, distortion, and the like are
not possiblewith this unit. It is purely a clean machine. The tone stack is quite different from the standard "Boost/Cut" EQ's found on most other units, and a thorough read thru the owner's manual is a REQUIREMENT in order to get the most from this unit. This unit is, IMHO, a pro piece of kit for anyone wanting a cleanish tone. Mated to a beefy power amp and a full-range speaker cabinet, this is one of the most useful, punchy preamps Ive used. Another great use for this unit IME, is running it as the first unit in a singal chain with a passive bass. In other words, if you use a passive bass, and run an extensive FX chain or board, put this in front of everything else, and run everything else you have in the FX loop. This is a fantastic unit for gentle, up front EQ'ing, and you can run overdrive, chorus or any other effects or tone shaping after the fact, with gentle compression being the first circuit in your chain, and the BBE sonic maximizer being the last. A great setup. I once saw a fellow run his passive Lakland DJ5 straight to this unit, with a large effects pedal board and a presonus 3 band parametric EQ in the FX loop, with excellent results. He achieved his personal tone with the presonus EQ, and used the gentler, wider-Q eqaulization on the BBE to adjust for different rooms.
The sansamp is a VERY different animal. This is an all analog preamp / effect unit made specifically to emulate a tube bass amplifier. The EQ is extremely limited, with only a 3 band, fixed-frequency setup. The unit comes with a DRIVE and PRESENCE knob similar to a tube guitar amp's GAIN and PRESENCE knob. PRESENCE adds a huge amount of treble. DRIVE acts the same way as a pre-GAIN knob would on a tube amp. as you increase DRIVE, the amount of tube-like tubbiness and eventual overdrive and distortion increases. Anywhere past 1'oclock results in some very gnarly overdrive and distortion. At the end of its range the DRIVE knob produces total saturation and almost synth-like distortion. The BLEND knob allows you to mix in your clean signal to taste, so that you can have a very distorted sound, but not lose all of your low-end like you will with most distortion / overdrive pedals. Again, a thorough read thru the manual is essential. One of the most common misconceptions out there is that the BLEND knob mixes the whole circuit in or out. This is incorrect. With the blend at its minimum, the BASS, MID and TREBLE controls still work. This unit, and its little brother the sansamp bass driver are very popular units, especially in a recording situation, as these units come about as close to recreating the tone of an overdriven Ampeg SVT or other all-tube amp as one can reasonably expect without lugging 200 lbs worth of gear. This was my go-to unit for years, but just isnt my thing anymore, as I dont really use overdriven tones anymore... and when I do, I just drop an MXR M80 into the effects loop of my BBE Bmax, so that I can switch in and out. I have seen several people using this unit as an FX box, in the loop of an amplifier, or more often a mic pre. One could do very well using this unit in the FX loop of the BBE as described above for an effective "second channel".
Overall, these two units are like apples and oranges. The style you're playing should dictate which unit you use, and how you use it. Both the BBE and the Sansamp can be used quite well for rock, R&B, Pop etc.... although you're leaving the best part of the Sansamp only half used if your tone is mostly clean) The BBE cannot do OD / distortion, so may not be the best choice for metal (although that's what I do, and I go for a very clean tone).