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Rickenbacker tone without ludicrous prices?

I agree their prices are ludicrous because they only have one price point. If you want a jazz or precision tone you can get that at multiple price points from a few hundred dollars to a few thousand dollars, but you can only get a Ric tone north of $1K. I know they are putting out a quality product that is unique but most major manufactures at least offer versions at various price points. Look at Hofner: $400, $800 and $2300 (I'm ballparking those prices.)


They aren't morally or contractual bound to put out an offshore econo model. They appear to be doing great, financially, ergo their current business model works.

If they wind up going to the wall and Yamaha/Baseball Team Owner ends up buying them out then I will admit my error.
 
The Ric pups in 1” neck spacing are within 1/8” or so of the perfect theoretical 24th and 36th fret positions for a 33.25” scale, which can’t have been an accident. I set my clone builds to exactly 24th and 36th, and it’s perfect Ric tone. A set of Ric Hi-Gains at those positions, on a maple bass, would probably get you 90% of the way there. The rest gets into tonewood arguments and magical thinking.
 
I only paid $1200 and change for a brand new 4003SW walnut from Musician’s Friend. Had a 20% off coupon.

These guy's selling guitars...brand name mfg. are very aware of price points. They don't go to market with over priced product.

The Ric's are very well priced. I think their policy of "call for price" might hold them back sometimes but their prices sure don't.

Individual affordability and market pricing are not one in the same.
 
...The Ric's are very well priced. I think their policy of "call for price" might hold them back sometimes but their prices sure don't...

Apparently, Ric doesn't have any MAP, advertised price regulations, or other restrictions for dealers. Ric may have an SRP, suggest retail price, but that's 'suggested' and bears no legal enforceability. Dealers are free to advertise and sell them for any price they wish. The 'call for price' is a long established practice in the mail order business, and now exists as 'email for price' in the on-line business.
 
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