I know a number of people who have purchased Roadworn basses, and not one of them has ever showed any particular interest in the "image." Very few, if any, Roadworn owners on this forum have indicated that the image is more important to them than the sonic qualities of the instrument. On the other hand, virtually every one who has shown disdain of Roadworn owners for supposedly being overly "image conscious" or trying to "purchase authenticity" have themselves indicated their preference for a new-looking instrument. If that's not pretentious I don't know what is.
It seems kind of dishonest to say that image is not important, when purchasing and advocating for a good that has most notably aesthetic features. There is nothing wrong with having aesthetic preferences! There are dozens of threads on this forum about how nice some things look, how hideous some things look, and disagreement and discussion about both.
I argue that where things become dissonant is when people become unable to acknowledge that they may have a certain motivation or perspective. I am not criticizing anyone's choice of instrument; I just find it suspect when, for example, someone can drop four digits on a replica of Jaco's bass -paying extra for weathering- and then say that how it looks aren't important to them. It's okay to want something that looks a certain way! Let's not pretend that this great bass just happened to arrive looking used and weathered.
Additionally, people are notoriously bad self-reporters when discussing motivation and decision making - post-hoc rationalization is a well-documented phenomena.
There's an interesting recent documentary, Invalid Link Removed, that explores how today's youth process ideas about authenticity and marketing. It's interesting because they are both very savvy at using branding and signaling to communicate about themselves, while simultaneously being unaware of how this branding and signaling is also defining what that self is.
