Hi.
IMO the difference in the approach lies in the fact that not many can build their music/entertainment room in a space a size of a live venue, and the live acts usually don't perform with a full sub compliment in an average size music/entertainment room.
Time is also an issue.
In a live venue scale, fine tuning even something as simple (simple in theory anyway

) as a cardioid array can take a full work day.
A home theater enthusiast can use years to fine-tune their system.
If that is so then how come home audio/theater guys often have many subwoofers spread through out the room?
This was a completely new idea to me, and I used to follow Hi-Fi quite closely in the past.
Home theater not so much, I have a cheap audio system I'm content with, and definitely don't have the funds to upgrade it much

.
While the explanation in the link above is a good one, I for one don't buy it.
Creating x times the resonant dips and peaks of one subwoofer may improve things a bit, but with a hefty price tag.
Using the room to enhance low frequencies have been used in car audio for ages though, and they do use multiple subs, even if it's for a different goal.
Regards
Sam