I'm a german bow player, so I understand that my experience isn't universal, but this sounds like a weight and placement issue. Not enough weight, and not in the right place. You're never going to get the same volume with a lighter bow, but it should be a relatively subtle difference unless you're going to like, a period bow that mimics light, pointed gamba bows. Respectfully, you may be overcompensating your weight to attempt to get the lighter sound you're hearing in your head. start from a good fundamental sound, reacquaint yourself with the piece with that in mind, and then go purposefully from there.
Re: rosin, rehairs - I really strongly believe that there is no mechanical substitute for technique. I *barely* rosin my bow, maybe once every week? two weeks? And I'd think that if you can't get good bass hair from Ludi Pollack in Toronto I don't know where in Canada you're going to get it. I think time fussing with rosin is better spent fussing with technique instead. In this case, and I don't want to overstep or seem like I'm talking down to someone who has professional experience, but going back to the basics of sound production might serve you really well. All three of the teachers I was most influenced by were really big on going back to fundamental principles when you were unhappy with an element of your playing, and it has really paid dividends for me.