This is in no way, shape or form insulting SWR. Personally, I've never even played through the cabs they make. However, being a hifi tone lover, I've always had my eye on them...that is until I notice the prices. It seems that $900 for a 410 that isn't considered a "boutique" amplifier is pretty steep. I was just curious about how SWR goes about selling there products at such high prices? Are they worth it or not? All comments appreciated.