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The 2021 NAMM Show is Free and Virtual

It's normally not free? I thought it was a giant space filled with vendors trying to sell things. You had to pay to go to that?

No, it's never been free, it's a trade show, you have to be member of the NAMM organization, which has a yearly fee, by being a qualified professional in the music business on some level. In addition, they pay a fee to participate in the events, one amount to have a booth, another to just roam around. I always got in because my brother's audio company qualified.
 
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No, it's never been free, it's a trade show, you have to be member of the NAMM organization, which has a yearly fee, by being a qualified professional in the music business on some level. In addition, they pay a fee to participate in the events, one amount to have a booth, another to just roam around. I always got in because my brother's audio company qualified.
Yeah I figured anyone trying to do business there would have to pay, but not potential customers.
 
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Yeah...I thought it was like one big, live commercial or promotion where companies piqued the interest of the public.

If it's not too expensive, I'd like to attend one in person some year.

I got to attend one in Austin some years back, when I was still thinking guitar amps were my next career. It was really cool. I got to meet Leslie West (guitar monster) and Mike Matthews (EHX). Very cool.
 
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If it's not too expensive, I'd like to attend one in person some year.

You can't just buy a ticket and attend, you have to be a NAMM qualified member company or employee there of, and each company is only allowed a certain number of tickets.
 
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No, it's never been free, it's a trade show, you have to be member of the NAMM organization, which has a yearly fee, by being a qualified professional in the music business on some level. In addition, they pay a fee to participate in the events, one amount to have a booth, another to just roam around. I always got in because my brother's audio company qualified.

It's more of a business-to-business kinda affair, but since some of the businesses are retailers and some are manufacturers, there's naturally a lot of end-customer interest. Plus, I figure a lot of the hype around NAMM is very deliberately aimed at end customers. Without us, there's no one to manufacture for, and no one to retail to.

You can't just buy a ticket and attend, you have to be a NAMM qualified member company or employee there of, and each company is only allowed a certain number of tickets.
Obviously, my idea of how NAMM works has been all wrong. Maybe I know a guy...
 
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