I believe what really is missing an exciting new medium to listen music on. The vinyl/CD/cassette resurgence shows there is a need for something like it, however as many of you mention, nostalgia factor wears off eventually.
I listened to Beato's interview with Gioia, and amidst all the tired boomer arguments there was one I think struck home: technological advancements, and lack thereof in audio world.
Gioia mentioned that both movie and video game development welcomed new toys, and new toys meant you can always sell new stuff as exciting and required to enjoy your favourite entertainment. And I must say he is right; probably none of use would go back to CRT 20 inch TVs with 60+ inches today, or would choose a Street Fighter arcade from the 90's, when you can have near realistic graphics of modern games. Thing is he did not provide the answer.
But I think I found that answer. Well, for so many years now we're being sold hi-fi as stereo with 2 speakers right? Obviously, 2 speakers should be enough because we have 2 ears, same principle for headphones, so how do you advance technology in audio then?
I have been watching Dave Rat's, former RHCP sound engineer, videos regarding monitoring systems. He is a proponent of 'no sound in nature comes from two separate sources in identical manner', and while I can't I have experience in what he says, his proposed wedge monitoring systems are composed of 2-3 speakers that separate what each delivers, for example central wedge for instruments, left and right for vocals. (Look up manuals for MicroWedge from EAW for more examples.) Anyway, the idea is that separating the sources creates more clarity of each instrument, because at some point trying to push everything through one speaker turns to mud. But what live audio stage monitoring has got to do hi-fi?
Well, then I was recommended by Youtube videos from studio producers about Dolby Atmos, how it is amazing, and the eloquent setups of dozen speakers around the room allowed different elements to come from each side and so on. Sounds like a gimmick in a sense, but then I realized.... if you would have a similar set up at home, you could maybe create a recording technique that would give a sense of a band being right there with you, more immersive audio experience..... and that was the advancement in audio listening that music industry missed the boat on. And I think I know when that happened, and partially why.
I don't remember where I read it now, but CD's supposedly were meant to be cheaper than vinyl when they started to be mass produced. That did not happen, they cost as much as the old medium while costing less to make. At the same time, more and more musicians were coming out with a message that they're getting peanuts from those CD sales. Someone must have taken that money; however if CD's did not bring a financial benefit to consumers or musicians, then all of it must have went only to the labels, who were amassing the fortune without sharing it. And without what I'd call 'bribing' their first line of agents called 'musicians', when Napster showed up to disrupt the whole machine, the music industry had no defenders, except for a wacko like Lars Ulrich. It is kind of obvious, if the company I feel stuck in does not at least pay me enough, and sharks come in to eat the bosses, am I going to feel an incentive to defend them? Not really.
At the same time, digital disc format was developing... sort of, because it only continued reflecting that greed. There was Super Audio CD, that was meant to be higher quality. But... it required buying brand new expensive players. That did not happen. Then DVDs started showing up, and same thing with DVD-Audio: there was a new medium that could have been sold as 'higher quality' medium, but instead of allowing it to be used on every DVD player sold for movies, they too required a separate gadget. Again, that did not happen, DVD-Audio flopped. I checked with Wikipedia, and those higher end disc formats came out the same year Napster provided free access to music; with having ingrained a message that a new disc meant you need a new expensive player no surprise no one bothered with this either on the consumer side, whereas free music of nearly CD quality was rather difficult to walk past. With Blu-ray Audio almost a decade later finally someone must have come to their senses and noticed that both SACD and DVD Audio requiring separate players did not create enough buzz, so they finally allowed this new medium to work with any player available. Too little, too late perhaps?
And in my opinion the time of creating SACD and DVD Audio is when the chance to advance audio listening habits disappeared; had those been more accessible, which had enough room on the disc for 5.1 mixes (that was the lure at the time), who knows, maybe today your typical hi-fi would not consist of 2 speakers, but 5+a sub, and most importantly, big studios would mix in 5.1 from the start. And with an argument towards consumers that music sounds inferior unless you have 5.1 set up, listening to ear buds today would have been an equivalent of buying cassette tapes when CDs were already around. And I really think that if there was enough music in 5.1 by the time Napster showed up, free stereo MP3s would have been less of a lure, or at least they'd be a parallel medium, not a complete replacement like it was for CDs. And even if 5.1 MP3s were around, they'd be too large of a file size for dial-up internet and tiny memory stick players at the time to handle. Heck, with today's broadband speeds streaming DVD/Blu-ray audio sized files would have been difficult too.
This would also lead to sales in the hi-fi equipment too. I mean, going back to TVs and video games: the new product usually promises something new. Meanwhile, how many times can you sell a set of two speakers before it gets tiring?? Whereas, if 2 speakers were replaced with 5.1, THAT would have been a new exciting thing in audio. And had that happened those 15-20 years ago, a wild set up of Dolby Atmos with a dozen speakers around and half a dozen above would have been less abstract today for a regular consumer.
So my take out is this: music industry could have kept the physical medium-based sales if 1. they shared the profit that came with mass making of CDs with musicians and/or consumers 2. they allowed new disc formats to be compatible with already sold players so that buying a new expensive player was an option, not a necessity. That did not happen, and if you ask me, free MP3s and streaming is a RESULT of lack of these steps, and not that downloading/streaming cut the income for musicians; that was disappearing already before.
Anyway, here are my worthless 2 million $ of opinion.