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Things You Don't See Anymore Part 3

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The Silvercup Rocket not only set the bar for future traveling promotional rockets, it was built better than most of them as well. Custom crafted in the truck workshops of Detroit-based Gordon Baking Company, the tubular trailer was packed with electronics to impress visitors – an estimated 100,000 of whom checked out the rocket at the 1954 Michigan State Fair and were given miniature loaves of Silvercup Bread (“The Official Bread of All Spacemen”) as souvenirs.

Besides advertising bread, the Silvercup Rocket acted as a finned billboard for the 1954-56 television sci-fi series [Invalid or Expired Link Removed]. While the show soon faded from the TV scene, one of its actors (John Banner, above left) found fame a decade later as bumbling Sgt. Schultz on the POW-camp comedy Hogan’s Heroes.

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