- Jun 30, 2010
- 49,589
- 221,972
- Disclosures
- musician/artist/owner - Gildaxe
The Element was supposed to attract young people with active lifestyles. However, the purchasers ended up being much older than expected. It became popular amoungst grandparents.
The story I heard from a friend who lives in Tokyo is that when first introduced in Japan, it was aimed at young people taking care of elderly parents, which is very Japanese culturally. So the 'suicide' doors and vinyl floor covering for wheelchair access. Then, when sold in the US - it was targeted at active lifestyle people who could "hose-down" the interior after a muddy off-road bicycle or camping excursion. The vinyl however was not water sealed and if you got carried away hosing it down, you'd eventually end up with a rusted floor under the vinyl.
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