Apparently the quality of the epihones for much lower cost has hurt Gibson. In the high price bass world, gibson users are a minority, or play models no longer sold like grabber and rippers so they just influence the vintage market.
And the pros playing thunderbirds have most of their fans in the epiphone Thunderbird IV price range, the classics and pros for those with a little more discretionary income.
Gibson isn't going anywhere as long as les Pauls, sg, v and explorers stay relevant. (Guitars)
Thunderbird is definitely the most relevant of the Gibson basses, but epiphone is killing the market by being so good for so much less.
Gibson, if you are listening, my only request would be one of them for the idea, well maybe an endorsement deal, but why not make a satin finish $899 range Thunderbird like the SG bass, chrome hardware, 3 point bridge, same pickups as the upcoming epi classic (or even that same bridge). Faded heritage cherry, natural mahogany stain, and the faded satin black would be the good colors to offer it in, with classic white pickguards. No bursts, no gloss, no heavy poly satin black ala goth/blackbird. Just the no frills thin finish with the wood grain not filled and glossed over. Like the faded series in the early 2000s when Les Paul's and SGs could be had in this way for $500-600. The 2013 SG bass is the inspiration for this idea. A usa made set neck Thunderbird for under a grand. It would not have to be neck through at that price.
Would anyone here bite?