I used to work at a home medical store with all women, we would take turns taking the walkin customers, it was my turn and in walks this incredibly gorgeous Goddess, we're talking 10 and I was suddenly VERY happy that day, she's looking for a product that helps with shoulder posture, it wraps around people's chest and keeps their shoulders pushed back so they don't slump, I walk her over to the boxes and look at the sizing and the sizes are in chest measurements, not wanting to say it out loud I point at the spot on the box and she reads it and then says to me...I'm 34C...except those aren't chest measurements, those are BREAST measurements, it was an awesome customer experience.