Walmart announced today that they will soon be offering customers a new discount item: Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.
Wine connoisseurs may not be inclined to throw a bottle of Walmart brand into their shopping carts but "there is a market for inexpensive wine", says Kathy Micken, Professor of Marketing at Brandies University. "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Walmart brand. The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Walmart Wine:
1. Nasti Spumante
Wine connoisseurs may not be inclined to throw a bottle of Walmart brand into their shopping carts but "there is a market for inexpensive wine", says Kathy Micken, Professor of Marketing at Brandies University. "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Walmart brand. The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Walmart Wine:
1. Nasti Spumante

