Way to go JimmyM!

[anonymous122511]

Jeff, you're obviously confusing my deal with Bootsy's

LOL! You mean your deal doesn't include an exclusive use clause? I'm shocked!

Besides, we don't pay for the backline rentals...we pass it onto the promoter. And more often than not these days, I get my SVT rig, so it's all good.

And when it doesn't happen thank gawd for that magic little stomp box....

 

[scotch]

LOL! You mean your deal doesn't include an exclusive use clause? I'm shocked!

And when it doesn't happen thank gawd for that magic little stomp box....

The vast majority of endorsement deals do not demand 'exclusivity'.

 

[countrybassist]

 

[anonymous122511]

The vast majority of endorsement deals do not demand 'exclusivity'.

You mean they'll "give" you stuff at manufacturer's cost AND still allow you to use other gear?
Gosh, I guess I need to get out more.

 

[Buster Brown]

You mean they'll "give" you stuff at manufacturer's cost AND still allow you to use other gear?
Gosh, I guess I need to get out more.

You and me both.......

 

[scotch]

You mean they'll "give" you stuff at manufacturer's cost AND still allow you to use other gear?
Gosh, I guess I need to get out more.

There's a lot of misconceptions regarding endorsement deals here on TB, lol.

Of course, I don't know the details of Jimmy's deal, but I have enjoyed multiple deals over the years (both with a paper contract and informal 'handshake' agreements) as well as being privy to many of my colleagues' deals here in Nashville.

Typical deals involve the artist/musician recieving free and/or heavily discounted products in exchange for making that product "one of the artist/musicians primary instruments or accessories". You are expected to feature the product in any television appearances, album or web credits, etc. Increasingly, companies are asking for social-media related efforts as well. Artists are usually asked for concert tickets, contest participation, etc. Feedback on products is also usually asked for.

Often, the benefits of an endorsement deal include free service and parts as well. I've never had a Mesa deal, but I understand that they don't give away amps for free- but offer them at a deep discount & include free servicing, tubes, etc...

Companies understand that it may not ALWAYS be possible or practical to use their product. Fly dates, international challenges and need for creative variety are all understood. However, showing up in competitive advertising or showing up on a high-profile media opportunity with a competitve product are frowned heavily upon! For instance, Fender doesn't provide an amplifier for me whenever and whereever I play, but I had to fly to NYC once for an MTV/Hard Rock Live concert taping- for that Fender sent a guy out with my preferred rig! The bigger companies also help out in NY, Nashville and LA with convenient loaners.

Another popular TB myth is that endorsers get paid cash to represent products. This is extremely rare (as in almost never happens rare!). Unless you have achieved guitar/bass-god status (Clapton, for instance) - nobody is sending you a check! Endorsement deals come out of a companies marketing department. If they feel your endorsement and exposure level is worth $x.xx, they'll give you value up to $x.xx

 

[JimmyM]

The vast majority of endorsement deals do not demand 'exclusivity'.

Ya, if I'm in BFE and the promoter decides to ignore my rider and put up a non-Ampeg for me to use, nothing I can do about it...nobody's going to stop the show just because I didn't get my SVT. But exclusivity otherwise, while not demanded, is not a problem for me at all.

 

[locriansharpsec]

just wanted to throw my Congrats! to you too Jimmy! Thanks for all the help (most that you didnt even know you were giving me!

 

[Tim1]

Yep, I can't imagine our Jimmy being dictated to by anyone, endorsed or not. He plays Ampeg because he genuinely prefers it based on his own experience, and it is this undying integrity which wins my admiration - especially when I remember back to the "dark years" when he openly criticised policies which he saw as being detrimental to Ampeg. I have also noticed that you seldom see Jimmy criticise a competitor's product unless he has played it - he simply states that he has not tried it so cannot form an opinion (as with Bergantino). What a refreshing approach!
I will still listen to Jimmy's opinions, he persuaded me back to Ampeg and I still have his once favoured Markbass as a backup. In both he was absolutely correct. I will never have the opportunity to road test gear in the way that he can and his blunt and honest opinions are more valuable to me than many magazine reviews.

 

[BulbousMoses]

He's the reason I bought a Micro Vr and SVT210AV (well, that and his hilarious avatar which makes me laugh every time i see it...)

 

[anonymous122511]

There's a lot of misconceptions regarding endorsement deals here on TB, lol.

Now I feel a little guilty for f***ing with you...I've been in the music biz in one form or another over thirty years, have road teched for some heavily (and not so heavily) endorsed players and know the score pretty well. I was just having some fun teasing Jimmy a little. On the other hand this post you put up is the straight goods and very informative so I shouldn't really feel too bad I guess.

Accept my apology?

 

[scotch]

Now I feel a little guilty for f***ing with you...I've been in the music biz in one form or another over thirty years, have road teched for some heavily (and not so heavily) endorsed players and know the score pretty well. I was just having some fun teasing Jimmy a little. On the other hand this post you put up is the straight goods and very informative so I shouldn't really feel too bad I guess.

Accept my apology?

Ha! No, no apology needed!