I wasn't blaming Ampeg for the actions of the repair company. I'm blaming Ampeg for poor design and poor customer service regarding my broken amp that was supposed to be repaired under warranty through their authorized service company. I think I might actually have the sales receipt somewhere.
Would I trust their warranty and their authorized services? Can you see why it would be hard for me to go through that again?
If you had your sales receipt, and the unit was under warranty, you could have gotten warranty service through the factory service center in St Louis.
Poor design? Because it stopped working? OK, whatever. But that model is not known for any excess failures.
The service center is an extension of the company? Maybe.....although they are an independent contractor......... BUT,THE LIMIT OF CONTROL THE COMPANY HAS OVER THE SERVICE CENTER IS TO DE-AUTHORIZE THEM IF THEY MESS UP. Since the offending company seems to have gone defunct, that would not have been a very effective penalty, I suspect.
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As far as the SWR.........
With the added info, it seems that there may indeed be a problem with the SWR design. There should have been vents by the transformer, for sure, and the air exit with no 'forced guidance" is an issue. I assumed that the heatsinks and top form a tunnel that guides the air from the fan. In that case, the air could have been guided right out the side if the sinks were closer to the side. Added 'guide pieces" can fix that, and may make the unit work well.
But, as far as the "passive circulation", and theoretical "preheating" of air, I have designed a number of PA and other amplifiers with exactly that same design overall. NONE of them had any cooling problems in production or use, and I have seen units that were 15+ years old and still in daily use. But, you have to handle the details.
The location of inlet vents is chosen to pull air over any parts needing cooling. I know you say "passively", but I can assure you that when a proper fan blows air out of the chassis (directly or thru a heatsink), the vacuum inside pulls air in VERY "actively". It is a pressure difference, whether the fan adds an extra pressure, or whether the pressure inside the chassis is reduced by blowing air out of it. Pressure difference induces flow thru openings.
In fact, the suction method allows very good control of airflow, and exceptionally good cooling. Apparently the SWR designer didn't appreciate that, and failed to handle the details that make it work so well.
The key is the air volume and the fact that the heatsinks get hotter than other things, and dissipate far more heat. With a lot of airflow, the change in temperature of air passing over tubes or transformer is small. The MAJOR change in temp occurs going thru the heatsink.
Another good feature is to pull air FROM the rack and blow out the front. That is my favorite design, and I have done several units that way. it keeps the rack cool, and effectively gets rid of the heat. The reverse flow, in the front and out the back, tends to 'cook" the rack, although if flow is fast enough it may blow quite a bit of the hot air right out and not collect as much in the rack.
While you'd think that back to front flow would just get hot air from other things in the rack, in actual fact, it pulls in enough air that it always gets cool air unless you really have an exceptionally bad situation.
However, on many bass amps, including Ampeg units such as SVT4PRO (which has side venting) there isn't room on front and back for vents of adequate size. Too many knobs on front, and too many jacks on back. So, side venting is required.
But, any side vented unit needs space for the air to leave. Either a side vent in the rack, or an open space inside the rack about equal to the height of the amp. Many racks can supply the open space, fewer have any provision for side venting.