Ric is a small company. And it refuses to offshore builds. Which is admirable. Orange County real estate and wages are among the highest in the country. The land where the factory is is worth a fortune.
I respect what Ric does to keep their brand perception high and I know that operating in Orange County costs a bundle. It sounds like Ric wants to keep operating just like they did 60 years ago even though the world and the guitar market have changed a lot.