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What exactly is "that seventies thing"?

I wonder if, when people talk about "the 70s thing", what they really have in mind is all the direct-to-board studio recordings....because live sound was pretty naff, as far as I recall.

I remember seeing an SVT+ 8x10 in a shop in the mid 70s, with everyone walking around it ready to say "klaatu barada nikto" when the robot came out. I can't recall actually seeing one being used. Posh bands used Fender bassmans, and the rest used whatever heads and 4x12s were going cheap at the local music exchange.

Of course, that was the boondocks, 70s London. And memory is selective.
 
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I remember a great electric bass player, using a Fender jazz and a Hiwatt 100 with a little homemade cab. Traded in the Hiwatt for the HH. It was lighter and was meant to be an improvement, but was anything but. They weren’t too bad for keyboards, but I’m not a fan. The Hiwatt sounded excellent.View attachment 3571347


I remember those. They were light. I liked that.
 
DavePlayingBass1976.jpg

This is That Seventies Thing
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That's really it in a nutshell. The 70s are what the 50s and 60s used to be. Anyone who remembers the 60s as an adult is.... well..... not a spring chicken. Those people are carrying 1 pound heads, three pound cans, and 7 pound basses to the gig. And they don't like anything 70s because it came out after they were in high school (which is, evidently, the most important time period in the history of the planet).

Nope. I stopped gigging a few years back and I don't like anything anymore. Especially anything related to my high school years.
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The important things to remember about the 70's relative to music:
* Songs had melody lines that were memorable
* People actually had to play and sing well with only punch-ins on recordings
* There were good clubs where people would pay to see original music
* We weren't aware of Aids; there was more sexual freedom
* Great Rock/Pop/Soul/ and R&D music was based on original ideas and not formulaic or re-hashed ideas!
* The price of a US Fender bass, when adjusted for inflation, was about the same cost as it is now
 
The important things to remember about the 70's relative to music:
* Songs had melody lines that were memorable
* People actually had to play and sing well with only punch-ins on recordings
* There were good clubs where people would pay to see original music
* We weren't aware of Aids; there was more sexual freedom
* Great Rock/Pop/Soul/ and R&D music was based on original ideas and not formulaic or re-hashed ideas!
* The price of a US Fender bass, when adjusted for inflation, was about the same cost as it is now

I love R&D music.
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That's very true of the bass sounds on 70's records, but there wasn't much around in the way of amplification that could adequately reproduce it, except with sound reinforcement if the bass was through a DI. I'd say that started to change at the very end of the 70's, when there was an emergence of some bass amplification with a little bit more "hi fi" consciousness.

There also weren’t anything like what we’d (today) consider actual bass instrument speakers until the early to mid 80s. In the 70s they were basically using beefed up guitar speakers.

When it comes to bass guitar speaker and cab design, the improvements made over the last almost 50 years have been significant.
 
There also weren’t anything like what we’d (today) consider actual bass instrument speakers until the early to mid 80s. In the 70s they were basically using beefed up guitar speakers.

When it comes to bass guitar speaker and cab design, the improvements made over the last almost 50 years have been significant.
Curious, I think many of my favourite tones were recorded through glorified guitar cabinets. :D
I still want a glorified guitar cabinet now. The non-glorified ones are far too expensive for their power handling.
 
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I remember a great electric bass player, using a Fender jazz and a Hiwatt 100 with a little homemade cab. Traded in the Hiwatt for the HH. It was lighter and was meant to be an improvement, but was anything but. They weren’t too bad for keyboards, but I’m not a fan. The Hiwatt sounded excellent.View attachment 3571347
First time I saw one of those H|H amps was in '73 as used by Steve Hackett.