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What exactly is "that seventies thing"?

I like quality gear regardless of where, when, how or by whom it was built. Advances in technology have made it possible for modern amps to duplicate the tones of eras past. They even have the ability to produce the tones that players were striving for and couldn't achieve back then. All in a lightweight, compact bundle. I love the feel of a broken in P bass, but realize not every one from the '70's is a good instrument. I like the tone of an SVT through a fridge, but if it can be done at the same volume through the PA I'd rather play that tone through a small combo.

"That '70's thing" is a marketing ploy used to manipulate potential buyers through nostalgia for an era many of those targeted never lived through. ;)
 
No denying that this is a 70s
Thing...

1973-volkswagen-thing.jpeg
 
Ironically Percy Jones and Brand X, "does that seventies thing really well..."

At least for me it does.
Sorry for the derailment.
Dirk
Seen them a couple times in the '70s, and several times in the past 20 years (Brand X, and Tunnels with Percy).

For me, "that '70s thing" covers my formative years of learning to play bass, and also, a great many of my "mentor" bassists.

JPJ
Macca
Geezer Butler
Chris Squire (R.I.P.)
Mike Rutherford
Joh Camp
Roger Glover
Mel Schacher
Greg Lake

And, many more.
 
The 70's was a time when many bass players were trying to sound better.

Jazz pickups were being added to Precision basses and Mudbuckers were being added to both Precision and Jazz basses. Active basses started to appear. 5 string basses were being made. Replacement bridges, cables and pickups started to appear. SS amps were becoming useable.

A lot of players were trying to escape from the sound of the 70's.
 

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