For most of us, this is not a very "pleasing" progression. This is where understanding why things that sound good do so. The V (and it's chord tones) leads our ear (resolves) to the I chord, the IV does not - at least not in a permanent way. The IV leads naturally to either V or vi).
In the blues, rock, classical and country worlds IV-I generally says "we're not done with the phrase yet". That's why the I V bass line is so cliché - it is very comforting . This can get very deep and I'm afraid my theory classes are decades behind me, but it was very eye opening when I learned why the I IV V (rock, country) and the ii V I (jazz) are so prevalent. It's not lack of creativity, it's what feels good in western music.
But again , "never" is not in use here - if you feel it and like it, then use it as you see fit.