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What would YOU do to save Gibson?

Gibson need 2 fundamental things to survive:

1 Get back to it's image of modernity and innovation, take some risk with real new models.
2 While keeping it's hi standard, look for competitive solutions construction wise.

All this aside of maintaining a real hi quality standard for it's legendary models.
 
Update: In The Wall St. Journal this morning- Gibson is laying off their senior staff.
Good start but of course you need to dig out the root, HenryJ. I've never played a LP or SG type bass but my guess is it would be very neck heavy. Maybe they should go after the bass market, embrace their heritage and do something high tech innovative all in 1. How about a lp or SG bass with a light weight carbon fiber neck. Maybe it would balance if it was hollow carbon fiber or cf with tuners in the body. Done with a nice design that could be interesting. I also like the look (not the quality) of the firebird zero. I think that would make a killer looking bass and it would balance easier.
 
Have none of you noticed the new EB bass? Not the old SG-styled one, the new one. Lightweight, balances perfectly, great tone from all accounts. Very modern and versatile. Gibson is capable of it.
 
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Have none of you noticed the new EB bass? Not the old SG-styled one, the new one. Lightweight, balances perfectly, great tone from all accounts. Very modern and versatile. Gibson is capable of it.

I have. It's alright, but I don't see it as all that appealing to the younger generation, i.e. the generation they REALLY need to start appealing to if they want to climb out of that hole they're in.

Dad bands can only buy so many instruments.
 
Ship good ol' Henry off to Australia like they did in the old days when prisoners were sent here. We know how to treat jolly thieving bushrangers. Hang 'em high. That would be step 1 and i'm sure the rest would take care of itself after that. I wanna stand next to Paulabass as she slips the hood over his scrawny little neck.
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I'd go a little further south myself - Antarctica. Why put our good friends down under through that headache. Seriously, anyone that is pro-Gibson doesn't understand what goes on over there. Many, many years ago I worked there and only for a short time but I tell ya I've never seen anything like it. Drugs everywhere, very high employee turnover, poor quality pushed through to make 'the number'. Sorry but for the most part these are not great employees. Good people split fast. A very few excellent ones are there and a lot of jokers. Middle and upper managers were in constant fear that unstable King Henry would go on the warpath. Literally there was a number of guitars that had to be shipped per month and no matter what the issues or defects they went out. That was the way the owner wanted it. You suckers! Paying today's equivalent of $5000 for guitars with poor paint jobs, bad fret work, play ability problems, miss matched tops and bad necks :). HJ made a fortune off of stupid musicians with nostalgic dreams. Fish rots from the head - Good riddance.
 
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  1. In the car industry, Mercedes has started to restore & sell their own classics, and Fiat-Chrysler reportedly will follow.
  2. Like somebody said, spin off Epiphone and other budget lines/instruments. Build a factory in Mexico for low-end Gibsons.
  3. Just in case you missed it......
    LOl, grammar, they sold Harmony Central to Gibson, not Guitar Center itself. On the right, it clearly lists the owner.
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