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When will Fender release their 2024 stuff

#63
One thing I've never understood: While the Giant F makes an easy punching bag, there are smart engineers, builders, and marketers there.

And why they don't buy up a batch of Sadowskys, Nash, etc., analyze and scan and measure them, and come out with their own Better-Fender-Shaped-Object as a line of Professional or whatever name you want to call them is beyond me. Your margin is already there just to be in the price range of the best clones, which Fender could match easily with their far larger economies of scale.

For them to reclaim 'We're the original, the originators' would be a powerful message IF they could nail it.
 
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#64
J Wilson said:
One thing I've never understood: While the Giant F makes an easy punching bag, there are smart engineers, builders, and marketers there.

And why they don't buy up a batch of Sadowskys, Nash, etc., analyze and scan and measure them, and come out with their own Better-Fender-Shaped-Object as a line of Professional or whatever name you want to call them is beyond me. Your margin is already there just to be in the price range of the best clones, which Fender could match easily with their far larger economies of scale.

For them to reclaim 'We're the original, the originators' would be a powerful message IF they could nail it.
Click to expand...

Isn't that what the Custom Shop is supposed to be?
 
#65
gln1955 said:
Isn't that what the Custom Shop is supposed to be?
Click to expand...

It could be, but at present they specialize in one-offs and the limited production runs they make are too small to justify ad spends or address a more generalized classic axe along the lines of what I posted earlier, nor would I think they have the capacity or manpower to make thousand-piece or bigger batches, as for this to fly you're going to at least match the numbers that Sadowskys/Framus and similar brands can sell to the Sweetwaters, Guitar Centers, etc.

That's quite a commitment, but that's what you're looking at to reclaim a market share in that end of the business.
 
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#70
Maestro29 said:
I’m personally hoping for another USA 70’s reissue. They never seem to get much love.
Click to expand...
The first 75 RI, made in Japan, was a huge success. This is the reason, Fender USA started to offer one, too.
My guessing is: the early ones were too expensive to make being the only Fender basses with the 3-bolt neck and microtilt adjustment system. This was the reason they changed from a 75 to a 74 reissue some years ago. Then some years ago, ash became scarce and was no longer used by most instrument builders. And with the attention to detail in the US vintage series: you can’t offer a 70 reissue that’s not made of ash. But it seems ash isn’t as scarce anymore? So maybe they add a 70 reissue of some sorts to the AVS series.
 
#71
DirkP said:
The first 75 RI, made in Japan, was a huge success. This is the reason, Fender USA started to offer one, too.
My guessing is: the early ones were too expensive to make being the only Fender basses with the 3-bolt neck and microtilt adjustment system. This was the reason they changed from a 75 to a 74 reissue some years ago. Then some years ago, ash became scarce and was no longer used by most instrument builders. And with the attention to detail in the US vintage series: you can’t offer a 70 reissue that’s not made of ash. But it seems ash isn’t as scarce anymore? So maybe they add a 70 reissue of some sorts to the AVS series.
Click to expand...
I’m hoping. Problem with the MIJ reissues is they have the 60’s pickup spacing. Wouldn’t mind seeing a 72 reissue in white.
 
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#75
The bigger the corporation gets the more resistant they are to change. Stockholders simply want to see increases in their stock value, so they will always go with what is guaranteed to make profit. That is why we are all driving only black, white, or grey cars now, and why the only big movies in the theaters are remakes of previous blockbusters or more derivative super hero movies. Corporate growth and greed destroys creativity.
How do greedy stockholders keep their stock value growing when sales drop anyway? Simple. You cut manufacturing costs by laying off the brilliant and talented craftsmen who created the value for you in the first place. Capitalism 101.
 
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#76
For me, the questions is not when they release new gear but rather will there be more than just new finishes?
Maybe some new modeling guitar amps for 2024!
 

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