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Why do people become product brand fanatics?

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Deleted member 165050

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Seriously, I don't get it. It's like people supporting a football team or insisting that their favorite singer is best. Why do consumers have to talk up their preferred brand by discrediting the competition? I sometimes wonder just who brand fanatics are trying to convince...
 
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Lots of people have a tendency to think the way they see things is the best way, and everyone else must be wrong. They make themselves feel better by denigrating others who feel differently. Not humanity at its finest, but I think most of us do it at one point in our lives or another.
 
You should see the young men in my office. They can name every brand of pants, shirts, sunglasses.... And do it with the ferver of guys talking up ladies at the bar. When I was a young guy I could tell you what kind of car was coming by the sound of the engine. But if I ever go to the mall to buy the latest name brand slacks... Please, put me out of my misery right then and there.
 
It's human instinct to join groups for safety and community. There's comfort in picking a side. Brand loyalty is just a perversion of that as most of our basic needs are easily met. Instead of being on team Grog, you're on team Apple. It's best to try to break away from these patterns as early as possible, as brands (or groups, or cultures, etc.) don't progress or improve if their customer base is overly permissive or even defensive about their mistakes.
 
Just goes to show you how well branding works. I'm brand-biased on some things, and could give two sh**s about others.

I intentionally try not to rep the brands I prefer.

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Unless I missed what you mean here, what's that stuff under the dotted line? :smug:
 
It's human instinct to join groups for safety and community. There's comfort in picking a side. Brand loyalty is just a perversion of that as most of our basic needs are easily met. Instead of being on team Grog, you're on team Apple. It's best to try to break away from these patterns as early as possible, as brands (or groups, or cultures, etc.) don't progress or improve if their customer base is overly permissive or even defensive about their mistakes.
Team Grog is a bunch of losers.
 
We all (or at least a lot of us) need to be part of a tribe. We are part of the bassplayer tribe, musician tribe, whatever sport club tribe, bands, etc etc. We are social animals.
Happy to be part of musical ones and not commercial brand of clothes one.
If you ask me i'll advice you on GK amps cause i like it. I'm part of the GK tribe. But i'll not try to convince you these are the best.
Thanks to my parents to have opened my eyes about it in my childhood.
 
I'm guilty of this. I know and accept there are quality products with brands other than those I choose. And it may be that I am missing out on something I might really like. My rational is familiarity and trusts. I know what to expect from those brands I use. That goes for the gear I use, the truck I drive, the almost everything. It even extends to what I order at a restaurant. Once I find a dish I really like, I will tend to order it every time I go to that restaurant. I know I will enjoy it, but I don't know about those other things on the menu. I've been wearing the same style of shoe for about 15 years. About every 3 years, I need a new pair and I always order it from the same place. I know they are comfortable and I will like them.