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Why do people become product brand fanatics?

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I sometimes wonder just who brand fanatics are trying to convince...
Fanbois are seeking validation for their choices.
agreed!

but the "fanbois" on TB aren't really responding to this thread at this point: they would have to comment per the OP's question to enlighten the OP as to 'why?' IMO: i think a lot of them are younger and 'proud'.
 
Why? I don't know. Frankly, I gave up trying to figure people out many decades ago. About the same time I gave up trying to figure cats out, in fact. It always gave me a headache, and I'd rather just go for a ride on my Harley - the only motorcycle to have...:whistle:
 
General Motors Company,[1] commonly known as GM, is an American Invalid Link Removed headquartered in Detroit, Michigan, that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. With global headquarters at the Renaissance Center in Detroit, Michigan, United States, GM manufactures cars and trucks in 35 countries. In 2008, 8.35 million[6] GM cars and trucks were sold globally under various brands. Current auto brands are Vauxhall, Buick, Cadillac, Invalid Link Removed, GMC, Invalid Link Removed, Opel, and Wuling. Former GM automotive brands include McLaughlin, Oakland, Oldsmobile, Pontiac, Hummer, Saab, and Saturn.

Do you folks actually call them GMC and label them as such? I was under the impression the "C" was added when GM put a branch in Canada so they could get around Canadian laws.

Dude, I own one

See above post, I had no idea that GMC was south of the border as well.
 
There are certainly brands I like for quality, customer service, consistency, value, social responsibility, or any other reason. There are other brands I may not like for what I see as a lack of those attributes. However, I try not to get too emotional about it all. At the end of the day, they're mainly just corporations who are part of this vast economic system we call capitalism and they really don't care about me for any other reason than as a revenue stream. I'm loyal to people, not abstract legal entities.

Related to that last point, I will freely admit that I generally dislike Apple products. Their engineering doctrine to idiot-proof everything and their (IMHO) tendency to emphasize form over function is something I find frustrating as an end-user. With that said, I can see why their products do appeal to some people. However, the way people acted over Steve Job's death as if some saint of a religious leader died was really bizarre to me. Dude was obviously a pretty effective corporate leader, but there's plenty of corroborating evidence that he was a piece of excrement as far as being an actual human being goes. He could wax all about his new age philosophy on life that he wanted; it's pretty clear he treated a lot of people like garbage who didn't deserve it. Nobody's perfect, including yours truly, but Jobs is not someone I'd want to lionize.
 
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There are certainly brands I like for quality, customer service, consistency, value, social responsibility, or any other reason. There are other brands I may not like for what I see as a lack of those attributes. However, I try not to get too emotional about it all. At the end of the day, they're mainly just corporations who are part of this vast economic system we call capitalism and they really don't care about me for any other reason than as a revenue stream. I'm loyal to people, not abstract legal entities.

Related to that last point, I will freely admit that I generally dislike Apple products. Their engineering doctrine to idiot-proof everything and their (IMHO) tendency to emphasize form over function is something I find frustrating as an end-user. With that said, I can see why their products do appeal to some people. However, the way people acted over Steve Job's death as if some saint of a religious leader died was really bizarre to me. Dude was obviously a pretty effective corporate leader, but there's plenty of corroborating evidence that he was a piece of excrement as far as being an actual human being goes. He could wax all about his new age philosophy on life that he wanted; it's pretty clear he treated a lot of people like garbage who didn't deserve it. Nobody's perfect, including yours truly, but Jobs is not someone I'd want to lionize.
Yup, one nasty bit o' business in real life, from everything I've read. Genius doesn't excuse treating people badly.
 
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True enough, but in the U.S. we usually think of trucks and SUVs when we say GMC.
I think of Chevrolet, Cadillac, Buick, Oldsmobile, Pontiac, Hummer, Most "American cars" as GMC, their parent company. Yes they put just GM badges on them, but I know them as GMC made cars.
Do you folks actually call them GMC and label them as such? I was under the impression the "C" was added when GM put a branch in Canada so they could get around Canadian laws.
GMC is a line in the U.S. that are an "Upper Brand" like Lexus/Toyota of some of their company's Trucks and S.U.Vs with GMC badges and grills on them.

This is the Cadillac Escalade with GMC badges.
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GMC Acadia and Chevy Traverse.

2016-GMC-Acadia-SLT-PLACEMENT-626x382.jpg

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GMC Sierra and Chevy Silverado.

2017-gmc-sierra-1500-mov-packages-mm1-lightbox-960x648-01.jpg

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I don't get it either. I've been around long enough, and have owned enough gear over the years, to recognize most every brand has put out some real crap.

Looking at the lineage of some of the big names tells the tale. A volleyball company once owned Gibson, for example. Corporations are always about the money, sometimes they produce stuff that's an excellent value. Other times not so much.

I'm not sure why I should have a rabid allegiance to a corporation that's solely focused on making money for themselves. It's better to maintain a healthy skepticism, and if you're pleased with the product and price you will be surprised.
 
It's human instinct to join groups for safety and community. There's comfort in picking a side. Brand loyalty is just a perversion of that as most of our basic needs are easily met. Instead of being on team Grog, you're on team Apple. It's best to try to break away from these patterns as early as possible, as brands (or groups, or cultures, etc.) don't progress or improve if their customer base is overly permissive or even defensive about their mistakes.

Interesting point. It made me think back to a time when brands didn't mean anything to me. All that mattered was that it was easy for me to play and that I could hear myself. Strange how it went the completely opposite direction as I grew older and came to settle on "brands" that seemed to provide what I was looking for. I'm at a point where I both know what I like, yet am still seeking something that can meet those same goals while bringing something extra to the table. It seems like every time I reach for that "extra" I mentioned, it's a complete disappointment that doesn't live up to what I have, yet I still can come up with a million reasons why what I have can be better. Guess it's just being first world human. Too many choices in our faces and not enough time to sort through them all or honest justification to parse why they should be made in the first place.
 

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