I can understand playing it because you like the way it handles or if you just don't care about looks, but I honestly can't figure out why some people prefer it.

For example, this one I made on the "halo guitars builder" (linked through the picture) looks okay, but the second you change the pickguard to black or just about anything else but tort and it just looks terrible. You would need to paint the headstock just to make it work then.
Funny enough, with a painted headstock (even just black painted), there is a lot more leeway on what pickguard/hardware combos work.
Also, I think a big issue is that modern rosewood is not actually rosewood, but some "technical nearest neighbor" substitute that often looks streaky or even orange (which is why I used "roasted maple" in the builder to get the shade of whatever tripe fender has been using for decades now). I think real rosewood looks just fine (even indian rosewood can look nice if it's not dried to jerky), because it's almost as dark as ebony and goes with everything.
For example, this one I made on the "halo guitars builder" (linked through the picture) looks okay, but the second you change the pickguard to black or just about anything else but tort and it just looks terrible. You would need to paint the headstock just to make it work then.
Funny enough, with a painted headstock (even just black painted), there is a lot more leeway on what pickguard/hardware combos work.
Also, I think a big issue is that modern rosewood is not actually rosewood, but some "technical nearest neighbor" substitute that often looks streaky or even orange (which is why I used "roasted maple" in the builder to get the shade of whatever tripe fender has been using for decades now). I think real rosewood looks just fine (even indian rosewood can look nice if it's not dried to jerky), because it's almost as dark as ebony and goes with everything.
