You can't compare apples and oranges in any other way than say which tastes better to you.
I read an interesting article about a wine test, where people got to test different wines with only a price tag visible. The had to tell how much they liked the different wines. Not very surprisingly, the ones with the highest prices tags got the best results. However, the prices had been mixed up completely, for instance a wine with a $50 price tag was actually a $5 wine. The conclusion was that price has an effect on taste. I think this is applicable to basses too. You think "It's so expensive, it must sound good"...
To the OP: If you're uncomfortable with the Squier logo and the playability isn't the best possible, try out basses of the same type (was your squier a Jazz Bass?) made of the same woods, and see if you like any of those better.
I read an interesting article about a wine test, where people got to test different wines with only a price tag visible. The had to tell how much they liked the different wines. Not very surprisingly, the ones with the highest prices tags got the best results. However, the prices had been mixed up completely, for instance a wine with a $50 price tag was actually a $5 wine. The conclusion was that price has an effect on taste. I think this is applicable to basses too. You think "It's so expensive, it must sound good"...
To the OP: If you're uncomfortable with the Squier logo and the playability isn't the best possible, try out basses of the same type (was your squier a Jazz Bass?) made of the same woods, and see if you like any of those better.