I'd bet Fender is selling more basses at more price points today than they were in their "heyday". I disagree with the idea that the brand is eroding or that Fender is falling off. They are doing what they do and what their customers want. The thought that they have less market just because there are more instrument makers out there is not taking into account that there are also more players and more people owning multiple instruments. Maybe at some point the bass market will become completely saturated AND more of their lower-end competition will get stiffer. Then they could see a shift. As it stands right now, they have a perfectly fine corner on the "Fender-style" market. Squier competes very well in the lower priced bass market, as many TB threads will attest.
Most of the people who don't want to own a Fender aren't going to change their minds if Fender suddenly gets "innovative".
Most of the people who don't want to own a Fender aren't going to change their minds if Fender suddenly gets "innovative".
