Those are Firebird X's, the most hated guitar Gibson has ever come up with, and in the top 2 or 3 in the history of the electric guitar. Most believe they could only be destroyed by fire, or their vileness remains.
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Gibson... again...
- Thread starter turcmic
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Just out of curiosity…was that an official PR release from Gibson? Or was someone there just Watergating them?
Those guitars were written off. Not a bad idea to have evidence the items were destroyed. Personally I thought the video was hilarious and some of you guys need to lighten up. From the press release it seems to be some part of the electronics didn't meet ROHS. Without ROHS, you can't sell the items here or ship them anywhere else. Can't give them away either because they'd all end up on reverb as "new".
SirMjac28
Patiently Waiting For The Next British Invasion
If those are playable instruments it's a shame because there are a lot of kids out there who could learn how to play on them.
This is a giant waste. These instruments, even if they were hated, could have at least been donated to schools or people who can not afford instruments. I don't think they would have complained about robo tuners if it's all they have. Al or of good music could have been made with these. They are not bad guitars, they play well. The electronics are just questionable, which could easily be gutted and the guitar used. So disappointing.
They didn't even think of reusing the bridges and pups. C'mon Gibson this is a deteriorating world. We don't need to create more trash for landfills. That's a couple hundred guitars there that could easily have been used.
They didn't even think of reusing the bridges and pups. C'mon Gibson this is a deteriorating world. We don't need to create more trash for landfills. That's a couple hundred guitars there that could easily have been used.
This thread shows that some people have no idea or a very naive idea about doing business.
Two thoughts:
1) The guy who made a video of this and posted it is, in no way, in trouble. You don't hire someone to drive a crane over anything unless you're wanting to make a video and use the footage - it'd be a heck of a lot simpler and cheaper to throw them in the trash compactor (the industrial version of that will crush guitars very easily, and most decent sized factories have them in their loading docks). If all you wanted wad evidence for financial purposes, a video of that process would easily suffice. Someone wanted to be able to post this for whatever reason, and made a video so he could make a point with it.
2) I'm not sure if that much was destroyed by this. They're Gibsons! - the necks will break if you look at them the wrong way anyway. Most of them were bound to end up destroyed just by being used. Yes, a Crane is overkill - a tricycle with a kid on it would have sufficed is all you wanted to do was break the neck of a Gibson.
1) The guy who made a video of this and posted it is, in no way, in trouble. You don't hire someone to drive a crane over anything unless you're wanting to make a video and use the footage - it'd be a heck of a lot simpler and cheaper to throw them in the trash compactor (the industrial version of that will crush guitars very easily, and most decent sized factories have them in their loading docks). If all you wanted wad evidence for financial purposes, a video of that process would easily suffice. Someone wanted to be able to post this for whatever reason, and made a video so he could make a point with it.
2) I'm not sure if that much was destroyed by this. They're Gibsons! - the necks will break if you look at them the wrong way anyway. Most of them were bound to end up destroyed just by being used. Yes, a Crane is overkill - a tricycle with a kid on it would have sufficed is all you wanted to do was break the neck of a Gibson.
What a vulgar display of corporate shame!
Would be intrinsically immoral even if those were Chinese fakes (which they aren't).
Watch the video Petrus61 posted for a thorough explanation of what's going on in the video.
Well you can say what you want about business and corporation.. they could have give the guitars to school and kids that want to learn and use this to change there image around with all the crap they got recently it would of made a good promotion for them...
but no instead let’s make a video of guitars being destroyed and how they don’t care about or envirement and ressources....
but no instead let’s make a video of guitars being destroyed and how they don’t care about or envirement and ressources....
Exactly. Gibson made a business decision. If they gave these away many would end up being resold as new or NOS. Forget about the backhoe, I doubt that was Gibson's idea. Nobody has been harmed, and no other Gibson product has been diminished as a result of this action. Businesses do this sort of thing all the time, destroy and discard obsolete or defective or unneeded merchandise. I don't get the indignation/uproar.
FYI, I work for an equity fund and invest in companies, including manufacturers. If one of my partners had a video like this on YouTube, I would be very concerned about QC if these guitars were all defectives, the jerks responsible for this would be out of a job and a press release would be published right away. Dealing with customers means you care about your products. Gibson’s lack of response is a good indication of the quality of the management.
This was, by all accounts, a monumentally, globally terrible guitar. In an effort to breathe new life into the tarnished brand, the last thing new management needs is hundreds of really, really terrible GIBSON guitars selling so cheaply in every music store or on eBay that everyone will buy one -- because it's an opportunity to own a GIBSON for peanuts. And then spend the rest of their lives telling anyone who will listen about their incredibly terrible Gibson guitar.
How can one not see that taking these things out of the marketplace was the correct decision?
They were trees, before being Gibsons...
Whichever way you look at it, it's just a horrifying waste of natural resources and human labour.
I guess Gibson doesn't plan on being an environmentally conscious company any time soon.
Wow. Nice. This thread has it all, down to ornery trolls relentlessly after snuff movie fans...
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