50 pedals shipped yesterday. 20 shipping today. I’m a couple days behind, SORRY. I ran out of hardware. My restock shipment got delayed in transit. The toner cartridge in my printer exploded.
Delays happen. Not a big deal. I appreciate the transparency. Also Spencer has been shipping on time with past batches so he's earned some leeway in this area.
The auctions concluded and the winners have received their pedals. All 7 auctions ended, but only 4 of the transactions were completed. Two of the winners were in the EU and got sticker shock at the VAT, which eBay now collects at the time of purchase (I did not know this). One winner didn’t seem to understand the concept of an auction. I’m chalking it up to a learning experience for everyone. But we did get some useful price discovery: the 4 completed transactions had an average winning bid of $625. That’s the market price. Interesting!
That's not cool that three people flaked. I'm sorry, Spencer. With demand as it is, however, I'm sure you'll be able to sell those pedals whenever you like
It's erroneous to say that this produced "useful price discover." The fact that three people flaked reduces the data points by about 43%. Plus a group of four--or seven, for that matter--is too small a case study to support significant or meaningful conclusions.
Auctions are great because you get to really find out how much something is worth. On Reverb, an item might sit for months listed at an inflated value, only to sell for an undisclosed price. A no-reserve auction WILL SELL at a specified time, to the person who values it most in that moment - so it’s a better method of price discovery than a closed market like Reverb. Someone should make an MTGstocks for music gear so we can track this stuff.
There are two ideas in this paragraph:
- that auctions tell you "how much something is worth"
- that "a no-reserve auction will sell at a specified time" to whomever "values it most in that moment"
Only the second of these is true. An auction tells you how much something is worth
to the person who bought it. An auction does not speak for all buyers. I encounter this misconception in my work every week: clients think positive feedback from one person is evidence of their successful intervention across an entire group. It's not. That doesn't mean only that person benefited, but it also isn't evidence for wider success.
So what are the takeaways from all this?
- The pedal is a killer deal at $333. I’m practically giving them away.
- The pedal has a market price in the $600-650 range at this moment in time. So if someone is asking $2000 for one on Reverb, that’s gonna be a tough sell. Conversely, if someone is asking less than $600, that’s not a bad deal.
- eBay is not an ideal platform for buyers in the EU and any other regions where the import tax is collected at the time of purchase. Due to the way eBay collects and records the tax paid, there is risk of a shipment being incorrectly double-taxed upon arrival.
1. The key qualification here is "at this moment in time." As
@stenomattia,
@letsgethandsome, @Gorilla Monsoon, @SFOB, @Derek Williams, @kranahan, and @fivestringgecko have already pointed out, there is little evidence $600–650 is a price that would be supported by a wide release or a price that could be sustained over time. They rightly note that the more 3 Leaf Audio pedals are built, the more demand is met and prices will fall. It's true that some new demand is likely generated as more musicians are exposed to the product, but is that enough to declare $333 is "practically giving them away?" Not likely.
It's important to remember that auctions are design to drive prices up and are therefore not good evidence for determining retail price of a non-unique, non-limited item. (I argue that, fun colors aside, pedals for which there are around 1000 units are not truly limited. There are 800 Octabvre MKIIIs at the time of this writing, with another 100 scheduled to drop in early 2024 and more beyond that. Plus there are MKIs, MKIIs, and the mini.) Oh sure, auctions ostensibly give power to the buyer. But, for a hot item, they really maximize profit for the seller because they pit buyers directly against one another in a time-pressured environment.
2. Definitely not. Prices have been falling since the heights of early 2022. The latest drops have only furthered that trajectory. The other week a
Doom 2 sat for days in the TalkBass classifieds at 0; when it did move, it was traded, not sold. And on Reverb they have been sitting at $600–650. That's wild considering they were going for $800 or even $1,000 in late 2021 and early 2022.
3. I don't know if it's "incorrect" (though I seriously doubt eBay would get this wrong since they are a huge company and this is their whole business), but it is a reflection of the changes in EU legislation that went into effect in March 2023.
The conversation regarding the “fair” price of an OCTABVRE is now over.
Not really, as my breakdown of this website update has addressed. Not only are markets constantly in flux--what happens when more Octabvre units are built, what happens if Broughton Audio makes 2024 the year of the Subsonic, what happens if the Iron Ether Subterranea is rereleased, what happens if a new suboctave pedal emerges and is universally loved, what happens as COG Effects continues to meet demand?--but the data behind this conclusion is not compelling.
But there is one more issue to address: SCALPERS. Let’s be clear on definitions: a scalper, in common parlance, is someone who buys a pedal from me at the killer deal price with the express purpose of immediately reselling it at the market price. I don’t love this. It’s the reason for my LIMIT 1 PER CUSTOMER policy. I like it when my pedals go on pedalboards and get played, and I would prefer my speculators have lower time preference, if for no other reason than it will cut down the number of whiny emails I receive.
Makes sense.
My perspective: Some of my customers seem to believe they are the ONE TRUE CUSTOMER, engaging in monthly warfare with an army of bots, scalpers, and other bad actors. I love a good conspiracy theory, but there’s a much simpler explanation: I have more than 100 customers. I do look at Reverb from time to time, and I see one or two pedals from each edition on there, but that doesn’t indicate a massive scalper problem.
lol yeah, I agree it's overblown and it must suck as a small-business owner to be bombarded by complaints. Customers are often spoiled and entitled these days. But it's disingenuous to put
all the blame on customers. The lack of communication from 3 Leaf Audio until recently also contributed to the current circumstances.
P.S. bonus points to Spencer for the "ONE TRUE CUSTOMER, engaging in monthly warfare with an army of bots, scalpers, and other bad actors." This is an accurate and humorous sentence. Normally I find the shade thrown in these updates unprofessional and "cringe-worthy" (to quote @kranahan), but this one is spot-on. 10/10
Some of my customers ask a funny question: what is to be done about the “problem” of high market prices? You must “solve” the “problem” of people valuing your work!!! The only thing I really have to say on this point is….have you ever risked anything? I sold my home to buy the parts for this year’s pedals. I bet on myself and won.
I agree this can be an unreasonable ask by customers. And in this moment I think it especially is because the latest drops have gone a long way in addressing demand. But as I have written here over the course of these drops, the silence about the future of the company was a big contributor to the unnecessarily inflated secondhand market pricing. Also, as @kranahan says, there are steps a builder can take to cut off known flippers.
Next year I will do editions of 333. The first one should release in the spring. I am aiming for a release schedule of every other month. This will extend the release window, and also make things more manageable for me. I know there has been frustration with the challenge of securing a pedal, People with no background in manufacturing imagine there’s a big red button labeled SCALE UP, and pedals fall out of the sky every time you press it. The button doesn’t exist, and if it did I’m not sure I would press it.
More communication about the future. Thank you. Also this seems like a more sensible model for both Spencer and his customers.
Do your own thing, Spencer. Ski. Play bass. Live life. Don't scale up if you don't want to. Just continue to be clear about the future of the company, so much as you can be.
For the record, I think the market price of these pedals will be higher in 5 or 10 years. I believe in my work.
I hope so, if only because I want small pedal companies like 3 Leaf Audio to succeed. But this impossible to predict. It depends on how many are built, if an Octabvre MKIV or Proton v5 or Doom 3 is released and if it's any good, and what the competition from other boutique and bespoke pedal companies is.