In June Amazon Prime goes from $99 from $119. For me, I use Amazon quite a bit and $20 a year isn't really that big a deal. Heck the money I save on home air filters and the 5% cash back on the card I pay off every month more than pays for that. I do use the music app and the prime video as well. But you know they probably could have waited another year to raise the rate, since they had a good financial year. One thing I find funny about this is how Wal-Mart has gone from the destroyer of worlds to white knight savior for some people. My friend from my hometown even told me that he'll shop online at Walmart instead now since Amazon will kill small business. I don't know how it's slipped his mind that Walmart put all the small guys in our town out of business in the late '80s, then moved 25 miles down the road leaving us with nothing but a McDonald's. This put both of our mothers out of a job, not once but twice since they had to work at Walmart when the jeweler closed down lol. I understand he doesn't want to pay another $20 but just come out and say that. Let's not rewrite history here. To me it's more of a old bad guy vs new bad guy type of a thing. Wouldn't you shop at small online businesses, something on the order of our favorite string store bassstringsonline, instead of just going to Walmart if you were truly outraged about something? Anyway some are predicting that 20% will cancel the service, but Wall Street doesn't seem to agree. I think it'll be far less then that, maybe 5%. How does TBOT feel about the new rate? Will you stay or will you go? Do you think Wall Street has it right, or has Amazon made a mistake?