Classic "pump and dump." It's illegal in regulated securities markets.
Something that occurred to me: Classic bubbles either return to a normal market (you can still buy tulip bulbs today, at the garden store), or cease to exist (some Ponzi schemes). But there are also examples of markets that remain in a mode of periodic boom-and-bust cycles forever, such as gold.
If there was a major bust in bitcoins tomorrow, they wouldn't simply vanish, and if anybody had any remaining interest in them, they'd continue to play them. The only way for them to disappear is if people seriously lose interest in them, e.g., if the price falls to the point where it's not worth the transaction cost to do anything but hold onto them forever.