Exactly this! I don't care for a hyper mega ultra jazz brand name. My Elite V is one of the best jazz basses I ever played. Sure, Custom shops are mesmerizing in every aspect but those are in a completely different pricing level.
What I would also like to see is some colors, man. Like you can only choose between a couple colors and that's it. Boy what I would give for my elite to be wine red with a matched (!!) headstock.
Looks ridiculous when you check the Squire line and you could get one for a couple hundred $, go over to the 2000$ Elite line and only be able to bask in the presence of a natural finish or perhaps a 3TS and some other basic colors (jade pearl, satin, black). I'd love to have a USA blue Jazz Bass with sparkles in it. Nope.
Matched headstock? Forget about it. Pearl inlays? Not below Elite price level. Maybe there are special occassions with special series but in a general basis... nope.
I love my Elite in natural finish (one of my favourite) but it is not the end of the line for my taste.