I have a particular hobby horse about not using the marketing terms that companies offer if they misrepresent/conflate their offerings. Regardless of Fender marketing, it is not a mod shop so I'm not going to call it that. This particular hobby horse of mine makes talking politics quite entertaining.We know. Ill be the first to admit the service kinda stinks. $2000 just to basically be able to choose your own color. Is what it is. Its a ripoff but if someone REALLY wants a maple board with a CAR body, i mean you dont have a choice if you are partial to fender.