I'm old and set in my ways as well, and up until last fall I swore I'd never own a Fender. Back in the day, when I played guitar before a little reptilian accident left me without the use of the middle finger on my right hand, I had no use for anything "Fender". I too had had the brand crammed down my throat from an early age.
A year and a half ago I took up bass (I wish I had done so long ago as I much prefer this instrument) and while I was looking for a bass that suited me better several people here kept suggesting a Fender Precision. Of course I blew them off. For months on end I didn't even bother to find a Fender dealer so I could try one out. I even went so far as to pick up a non-Fender P which I hated, reinforcing my perception of the P bass.
Then one day I went to a local shop and a customer was there with their brand new MIM electron blue P....I'm a sucker for blue so I wanted to look at it. The guy offered to let me play it, and while I really did not want to it was obvious that he was very proud of his new purchase and wanted to share so I did.
I came straight home and ordered a MIM electron blue P bass from American Musical.