You know, I really got to thinking about this thing last night.
Fender has a problem: Their bread and butter is these four objects (2 basses, 2 guitars) and to try to grow the company, they keep tweaking them to get folks to keep buying. I understand this - it makes sense.
What I find interesting is that the price of a FDE bass is actually considerably less than it would be MSRP for the same stock bass. Of course, no one pays MSRP, and the price for a FDE is quite a bit more than "street" price - it's just not a great price. Looks to be about 25% higher than street - just not higher than MSRP. To me, that's fairly amazing.
MF has the US standard J listing for $1890, with a sale price of $1350;
FDE will build me my "dream" fender for $1690 - still $200 under MSRP (but $340 above street).
Fender cannot sell these near street value - they would alienate their dealer network. They COULD, however, offer this as an upcharge through their dealers - you design your instrument at the dealer (or through the dealer web portal) and pay a $200 upcharge for getting exactly what you want - I'll be that would generate some interest.
But that $340 delta... that's non trivial, but you'd get a bass exactly the way you want it (within the limitations Fender imposes - no active electronics, exotic tops, etc).