Oh…I dunno. Experience? Possibly because it’s something not far from many minds these days?
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Fender Buys PreSonus
- Thread starter trothwell
- Start date
Oh…I dunno. Experience? Possibly because it’s something not far from many minds these days?
Fender doesn't currently have products that compete with PreSonus. I don't see any reason for Fender to bury them. I have always said that Fender bass amps got a lot better after they acquired SWR and Genz. Just say'en
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Let's hope Fender will still allow the option of buying Studio One or subscription .....
The difference here is that Fender does not have any products in Presonus's recording space, hence the acquisition.
D
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Epiphone has done pretty well under the Gibson ownership.
Behringer didn't actually take over Midas, there is a holding company (Music Tribe) which owns them both along with TC Electronic and a number of other companies. Uli Behringer is the Music Tribe CEO of course.
It isn't really a concern on burying them. They essentially purchased a tech company that focuses on music. F3nd3r hasn't proved to be an innovative or fast moving company. Technology is. Software/hardware evolve much faster than the P-Bass...
Which begs the question as to why buy them if they are going to die a natural death anyway?
Most likely to absorb the technology and/or talent.
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I guess every remotely tech-related Fender product will include a copy of Presonus Studio One from now on. Or 'Fender Studio One'.
I think there's always a fear when a "bigger" company acquires a "smaller" company. While the press releases usually talk about it being partnership, too often it's just corporate speak for bigger company wants to increase market share and will destroy everything the customers loved about smaller company. I have no idea whether that will be the case here and I'm trying to be optimistic that it won't.
One of the things I've loved about owning persons products (I own first gen studiolive mixer and have StudioOne and Notion) is the fantastic customer support. As others have mentioned, they are constantly updating and adding features as free updates when other companies would treat them as a new release. That and the fact that their software and hardware work together seamlessly. Here's hoping that all stays the same.
One of the things I've loved about owning persons products (I own first gen studiolive mixer and have StudioOne and Notion) is the fantastic customer support. As others have mentioned, they are constantly updating and adding features as free updates when other companies would treat them as a new release. That and the fact that their software and hardware work together seamlessly. Here's hoping that all stays the same.
Fender didn’t purchase Eden as far as I can recall. I believe Marshall did.
EDIT: Confirmed, and since then Marshall sold Eden to a holding company.
Yeah, I see: lock up all the intellectual property, including patents, trademarks, etc.
D
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Marshall sold Eden to Gear4Music, who are one of the bigger online stores here in the UK. They've apparently also acquired Premier Drums so looks like they are on a mission to get into instrument manufacture.
I never thought of Genz or SWR as companies that were dieing. They competed directly with Fender's bass amp division. Fender bought them, took what tech from them they could use and then buried them. Fender Bass amps got better and Fender has less competition.
FWIW, Andy/@agedhorse has spoken very positively about Fender as it relates to smart and talented people. He has also shed some "insider light" on the SWR acquisition by FMIC as well as that of Genz Benz. None of his insights suggest horrible/evil stuff on Fenders part. I know people get very attached to brands, but I don't think folks should get to excited about all this just yet. No matter how emotionally attached any of us get to certain brands/stuff, it's still just businesses trying to make the most of their markets and do as well as they can for themselves ....and generally, their customers ... at least IMO/IME.
