Fender enters the home studio market

[brianrost]

Looks like Fender wants to go toe with toe with existing DAW vendors in the home studio market. Should be interesting. Invalid Link Removed

Announcements for NAMM:

Fender Studio Pro DAW for Windows and Mac $199

Fender audio interfaces and control surfaces

 

[JC BASS 91]

In a kinda sorta roundabout way, they were already there. They own PreSonus.

 

[brianrost]

Hmmm…wonder what that means for Presonus Studio One and the Presonus hardware.

 

[Jay Corwin]

Although people love to bag on Fender (and sometime deservedly so), their studio app for mobile devices is quite good IMO. It's easy to learn, much more intuitive than a lot of the other mobile DAWS out there, and it's free without ads. It's designed to actually record multi-tracks with instruments instead of a lot of these other apps that are loaded with fake beats and such and make it almost impossible to record live human beings doing things.

 

[Medicine Man]

I hope these preamps are not just the recycled Presonus ones.

 

[mikecd1]

$200 a year for a DAW license leaves a ton of competition with well established industry offerings like pro tools etc.

 

[MonetBass]

Fender and Presonus merged in 2021. This is simply a rebranding of Presonus Studio One Pro. There are some updated features in Fender Studio Pro 8, but for the most part it's the same as Presonus Studio One Pro 7.

NOTE: If you had a Presonus account, it has now been moved over to my.fender.com.

 

[tekhna]

$200 a year for a DAW license leaves a ton of competition with well established industry offerings like pro tools etc.

It's $200 for a perpetual license, or about what FL costs. Given Fender's market I'd imagine the actual competition is Reaper, which is $65.

 

[Boneless]

In a kinda sorta roundabout way, they were already there. They own PreSonus.

And IK Multimedia, I think? So they already have the DAW and the DSP.

 

[Clark W]

$200 a year for a DAW license leaves a ton of competition with well established industry offerings like pro tools etc.

It's $200 for a perpetual license, or about what FL costs. Given Fender's market I'd imagine the actual competition is Reaper, which is $65.

I use Mixcraft Pro by Acoustica, 149, or 15 bucks a month for 12 months. it comes with a decent set of VST plugins already, but I've added a bunch more to it. That's where the real money gets spent anyway. VST plugins are one giant rabbit hole. the digital version of pedals

 

[Klangfarbe]

Presonus:

Fender just being Fender..

 

[JazznFunk]

As a dedicated PreSonus StudioOne user, this doesn't make me feel great about the future of that DAW and platform. As usual, Fender bought an entity that was doing great things on their own, picked apart their technology to rebrand it as their own thing, and will probably kill off StudioOne and ruin its name and legacy at some point like they did with SWR, etc on the bass gear side. I have the latest standalone version of StudioOne Pro, and have no desire to sign up for Fender's new subscription which is more expensive than StudioOne's own perpertual license ever was.

Time to grab the existing true PreSonus gear I want before it disappears or gets watered down like everything Fender touches. Those new interfaces look cheap and pedestrian compared to Presonus's own bespoke interfaces.

 

[Ethix4]

A little pricey but I went with the eris pro after testing EVERYTHING pitbull audio had in stock (including very pricey audiophile ones) they have a very flat response /sound and aren't colored in any specific frequency like some monitors tend to be. Just my 2cents on the eris stuff!

 

[turcmic]

Fun… you have to create an account to find out what the price is…

I’ll keep working on Logic.

 

[Mighty Thumb]

I hope the StudioLive rack mount mixers will remain in the product catalog. Was probably going to use that to build a IEM rig later this year.

Fender has their hands in quite a few things. My new truck’s “Premium” audio system is a Fender badged system. They partnered with Panasonic to develop it. Was disappointed it didn’t have Jazz bass with rounds and P bass with flats EQ settings

 

[pbass2]

But for $200 you can get Logic, and use one of the proven "big two" in the industry (PT and Logic).

 

[Swerve]

GarageBand is still good enough for my purposes and it's free.

 

[trevcda]

Fender's legacy is amps and guitars. I don't see plastering the Fender name on products in this category as elevating the line. Kind of like when they came out with their line of mixers. They were just going after the ignorant users who didn't know any better and ended up with a generally sub-par product.

 

[JazznFunk]

But for $200 you can get Logic, and use one of the proven "big two" in the industry (PT and Logic).

I don't have an opinion on Logic since I don't live in the Mac world and have never spent time with it to a measurable degree, but StudioOne is just as proven and is less tied into the proprietary b.s. and problems that ProTools has thrown at users for decades. ProTools is only a 'standard' because it was one of the first to be adopted in studios decades ago - it doesn't mean it's the best choice at all anymore. There are a lot of disgruntled and dissatisfied engineers who avoid it if they can. StudioOne's workflow is much more streamlined. The worst part of all of this for PreSonus is that indeed, people will not look seriously at it when you do have established names like Logic and ProTools out there. Fender is burying something with a solid industry reputation.

 

[-Asdfgh-]

But for $200 you can get Logic, and use one of the proven "big two" in the industry (PT and Logic).

I've tried both and have no idea how they achieved market dominance.