I saw the article several days ago. Fender is also struggling. I think there are several reasons for this. People who grew up in the 60s, 70s and 80s remember buying used Gibson and Fender guitars and basses for $200 to $400. In the late 70s I purchased a 1972 Precision for $235 and 1978 Jazz for $275. Many bassists and guitarists my age have a difficult time justifying paying $1,500 and up for an MIA Fender and more than $2,000 for a Gibson because they remember paying much less. Yes, everything costs more but when you consider that Fender offers MIM and Squier and Gibson offers Epiphone, it's no wonder that sales of US made guitars are down. Let's say you have $700 to spend, would you buy a new MIM Fender or a used MIA? Most people would buy the used MIA. Then consider all of the competitors which have entered the market. There are many low to moderately priced European and Asian made basses that sound and play just as well, if not better, than MIA Fender and Gibson. An instrument that is taken care of will last decades and the market is now saturated with good quality used instruments. Add to that the fact that fewer young people are playing instruments and it all adds up to trouble for guitar and bass manufacturers who think that they can justify high prices just because of brand name recognition.