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Fodera Club Part XIII

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Damn iPhone! I mean who?

Abbott and Costello.....genius.....
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Do you mean does Moto teach at Berklee?...or do you mean do I teach there? Either way, no. :) ....or, do you mean who's teaching at Berklee these days?

I heard that Steve Bailey's the new head of the bass dept. at Berklee. I'm really looking forward to meeting him in the fall when I go back to finish my degree.
 
Hou said:
Sounds great! What are you specs?

Spec's are locked in;

Imperial 6 String, Matt Garrison shape
Claro Walnut Full top + matching peg head
Walnut Body, chambered, Alder Heel Block
Ebony Finger board, Side dots only
3 piece Maple neck - Slim fast profile, 33" scale, Extended B Headstock (without drop down tuner)
26 Small Frets
17.5mm Bridge Spacing
SD Dual coil pick-ups with matching Claro cases, Poles exposed.
Latest Pope pre-amp with MG control layout
Hardware colour: Black
Strings: Light gauge, with Low action

On the subject of strings, I've been using LaBella Supersteps for the last 5years and wanted to try something new, so I bought a couple of sets of Fodera strings;

2 sets of Vic Wooten's (Nickel & Stainless Steel) with an additional low B, and a pair of custom gauge sets (in Nickel and Stainless Steel) with tapered B's. I've only just reached the end life of my 1st set - VW's in Nickel. Man, these strings feel and sound great and they held their brightness for quite a while, they thoroughly deserve a thumps -up. In a day or two I'll fit the VW's in S'Steel. Great strings, I didn't think anything would take the place of the LaBella's.

Easy..
 
6 years ago I came in touch with the Fodera strings by accident (I didn't know that the strings have been handwound exclusively for Fodera....I just thought that there's just another company that buys strings from a big company and put their name on it) it was the "Pre Jason area" where so many things had not been that transparent/clear for the customer...I guess some guys here in this club may remember those times well :)

but when my Emperor arrived in december 2006 and had those Diamond strings on it it was clear after 5 seconds - I have found "my strings"

so since nearly 6 years I'm using those wonderfull Fodera strings... I have found the perfect string for me - it just feels right under the fingertips - just like velvet :)

plus the great tone and the durability are second to none.
 
emjazz said:
Abbott and Costello.....genius.....
Invalid Link Removed

Do you mean does Moto teach at Berklee?...or do you mean do I teach there? Either way, no. :) ....or, do you mean who's teaching at Berklee these days?

I heard that Steve Bailey's the new head of the bass dept. at Berklee. I'm really looking forward to meeting him in the fall when I go back to finish my degree.

I mean who are teaching these days. I did also hear that Steve will be the new head. That sounds exciting
 
I'm just curious as to how much the price of a fodera is inflated just for the "fodera name" versus the amount of money it costs to build and sell for obviously some profit for the builder

But basically is the reason fodera is so expensive is because of the name and reputation ur paying for? I know the basses are high quality..

Do you guys understand my question?

Let's say I could get a bass Identical to fodera quality without the fodera name would it cost just as much...?

I'm just trying to understand how these basses are so expensive that's all..
 
Our pricing has everything to do with the quality that we are trying to achieve, the way we take care of our employees economically (things like fully paid for health insurance and a quality 401(k) with a meaningful match) and the time that we devote to providing (hopefully) a world class customer service experience.

Our profit margins run at right around 10%, so I am very comfortable saying that our pricing is where it needs to be in order for us to continue producing instruments and providing a customer experience in the way that we do.

I hope this helps answer your question. Additionally, if you search the forums there have been literally thousands of posts devoted to the topic of our pricing and I have posted at length in them about this subject.

Regards,

J

I'm just curious as to how much the price of a fodera is inflated just for the "fodera name" versus the amount of money it costs to build and sell for obviously some profit for the builder

But basically is the reason fodera is so expensive is because of the name and reputation ur paying for? I know the basses are high quality..

Do you guys understand my question?

Let's say I could get a bass Identical to fodera quality without the fodera name would it cost just as much...?

I'm just trying to understand how these basses are so expensive that's all..
 
In my opinion you don't understand the question you are asking. The instruments are built by people. You cannot get "fodera" quality anywhere else in the world. Simply because Joey and Vinny don't work anywhere else in the world. I have several basses on order atm with different builders. Why? Because I want instruments built by these People. Not because they have super-gadget switches or can weedly-weedly better than another builder. There is no such thing of fodera quality outside of the Fodera shop.

I could ask the same question about bottled water. I mean it falls from the sky. Why pay $1.50 for 12oz of free stuff that falls from the sky?


Let's say I could get a bass Identical to fodera quality without the fodera name would it cost just as much...?
 
fivestringdan said:
In my opinion you don't understand the question you are asking. The instruments are built by people. You cannot get "fodera" quality anywhere else in the world. Simply because Joey and Vinny don't work anywhere else in the world. . . . There is no such thing of fodera quality outside of the Fodera shop.

this is spot-on.

materials, etc., you can get. the experience and a lifetime of working knowledge, you can't.

i never quite understand how people don't get this.

"i have a 4-string bass and so does victor bailey. doesn't that mean we play the same?"

***?

sorry, but this stuff just frosts me at times.
 
I have played just about every bass out there. Some are not worthy of the strings on the bass while others rise to the top of the top. The crew at Fodera and Mike Tobias get my vote as two of the very best basses you can buy.
 
Our pricing has everything to do with the quality that we are trying to achieve, the way we take care of our employees economically (things like fully paid for health insurance and a quality 401(k) with a meaningful match) and the time that we devote to providing (hopefully) a world class customer service experience.

Our profit margins run at right around 10%, so I am very comfortable saying that our pricing is where it needs to be in order for us to continue producing instruments and providing a customer experience in the way that we do.

I hope this helps answer your question. Additionally, if you search the forums there have been literally thousands of posts devoted to the topic of our pricing and I have posted at length in them about this subject.

Regards,

J

Lots of folks don't understand the costs associated with running a business. You've listed a few of them and there are many others. For the smaller shops, the overhead is lower and prices can be held down. I can say that Fodera's margins are pretty thin. I worked for a company once that would close the doors on an office that went a year with margins below 12 percent before tax and distributions.
 
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