I have owned hundreds of basses in my life, and spent decades in search of "the one." People will argue the points day in and day out, but the bottom line is that what I love and what works for me might not work for you. Search TB archives and there are hundreds, if not thousands, of threads like this. The answers pretty much never change.
I have found that I ended up gravitating to certain brands because they "spoke" to me. there is something about picking up a bass and finding it effortless to play - finding that the bass doesn't get in the way of playing, rather it enhances your playing, it almost feels like a part of you. That is the magic of instruments and individuality. There is certainly a brand/name/prestige factor involved, but finding "that bass" that truly becomes your instrument, is priceless to me. Every bass that I own (that I am not in the process of selling) fulfills a need and fulfills it well, and I have a hard time even thinking about replacing that bass with another.
for the record, I mostly play F Bass, Fodera, Sadowsky, and Fender, with a few other basses thrown in for "niche" (for lack of a better term) reasons. These are the basses that continue to speak to me and make me a better player. Ultimately, these instruments greatly increase my playing pleasure. YMMV.