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Free gigs

I've got a gig on Friday with my band at a new-to-us venue, opening for someone I've never heard of. It's not a huge gig obviously, but in our area we are finding it hard to break through the standard rotation of the same two dozen cover bands that are always booked. So my drummer/band leader (he's a good one, be nice!) brought up the idea of waiving the cover for Friday's gig with the plan of drawing more people, which would hopefully lead to a future headlining gig.

My response was that most of the people that are showing up to our gigs are coming whether there is a $10 cover or not. Best we could hope for is a small handful of curious people coming in from the bar downstairs, but not enough to make a meaningful difference. I also don't want to set the precedent that we'll play anywhere for nothing. We're a good band, we work hard, and we strive to act professionally.

Ultimately, he agreed and the rest of the band was indifferent. We're keeping the cover. Interestingly, the headliner didn't care whether there was a cover or not, so I'm not really sure how to read that. Should be an interesting gig.

So here's my question: Have you ever done a free gig to secure a future, bigger gig? Did it work?
My band gets paid sometimes. We're not in it for money and have our own incomes outside music.
 
As I've said before, the only time I expect exposure from a gig is when I play outside in the cold. I still get paid, though. And these days I wear Scott Devine-ish cotton gloves to keep my delicate digits from freezing up. I don't even care to do gigs for the door. Guarantee plus tips is good.

The Bar Band Bassman
 
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“If you’re good at something, never do it for free” predicates that the other person knows you or your reputation. Many times they don’t, and to them there’s no difference between you and someone who will mislead and deceive them into a bad experience.

The only right way to do this is to discuss the whole package with the venue/manager/employer up front. You discuss a package of, say, 3 gigs with the first one at a promotional rate and the other two at your normal rate. You want the other person to say yes to the entire package, which inoculates you from the effect of training them to expect you to play for free.

In my day job I coach to the difference between:

“If I do something for you, will you do something for me”

…and

“Since I did something for you, will you do something for me”

The former works because it feels like you are setting up a single deal, one agreement that includes benefit for both sides. The latter doesn’t work because it feels like you are unfairly trying to guilt the other person into a concession where they didn’t realize what you did for them previously came with a cost.
 
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I've got a gig on Friday with my band at a new-to-us venue, opening for someone I've never heard of. It's not a huge gig obviously, but in our area we are finding it hard to break through the standard rotation of the same two dozen cover bands that are always booked. So my drummer/band leader (he's a good one, be nice!) brought up the idea of waiving the cover for Friday's gig with the plan of drawing more people, which would hopefully lead to a future headlining gig.

My response was that most of the people that are showing up to our gigs are coming whether there is a $10 cover or not. Best we could hope for is a small handful of curious people coming in from the bar downstairs, but not enough to make a meaningful difference. I also don't want to set the precedent that we'll play anywhere for nothing. We're a good band, we work hard, and we strive to act professionally.

Ultimately, he agreed and the rest of the band was indifferent. We're keeping the cover. Interestingly, the headliner didn't care whether there was a cover or not, so I'm not really sure how to read that. Should be an interesting gig.

So here's my question: Have you ever done a free gig to secure a future, bigger gig? Did it work?

For cover bands, no. I've played for somewhat reduced rates so bars could check out the band. For original bands? I can't count the times I've played for 0 - $4 to "make it." Bleh.
 
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I was in a band that decided to nearly double what we charged. Establishments assumed because we charged more, we were better than other bands. (We were good, not phenomanal).We ended out getting more bookings.

On the flip side, the other band I was in played dirt cheap, and was a better band with a following. We actually had a harder time getting bookings.

Playing for free could actually come at a cost.
 
“The only right way to do this is to discuss the whole package with the venue/manager/employer up front. You discuss a package of, say, 3 gigs with the first one at a promotional rate and the other two at your normal rate. You want the other person to say yes to the entire package, which inoculates you from the effect of training them to expect you to play for free.

seems like a logical approach - out of curiosity, would you typically do this under contract so the club can't back out of the other 2 dates if the band had a underwhelming first gig? Thanks.
 
Played for free or next to nothing many times just to get the gig. Over the years we have established ourselves. Now we can command very good compensation and we can afford to turn down offers that in the past we would've gladly done. You'll play more gigs for free or cheap, or play fewer gigs and get paid better, but it takes time to get a name for yourself and there are always bands that are coming into the scene trying to make a name for themselves. So yeah, do what you gotta do to get where you want to be.
 
seems like a logical approach - out of curiosity, would you typically do this under contract so the club can't back out of the other 2 dates if the band had a underwhelming first gig? Thanks.
Optimally, but the reality seems to be a lot of handshake undocumented deals in this particular business. I think we accept a certain amount of flake risk, and so do the venues. Shame it’s like that.