Seems odd that G&L might be willing to sacrifice it's Fullerton made sales against its own Indonesian made sales being the difference amongst them appears to be minimal.
I was thinking about this recently, with regards to Ernie Ball Music Man, and the Indonesian Sterling by Music Man line.
I've heard a lot of people saying that they almost never see EBMM in stores anymore, and it's all SbMM nowadays.
So I went into a bunch of stores in, and around London, and on the south coast, and what I found was there were
almost as many EBMM StingRays as there ever were (not quite as many as there were in the early / mid-90's, which is when the StingRay really peaked, and was
the bass to have. And certainly not as many 5 string StingRays as back then), but in
addition there were huge numbers of SbMM StingRays too.
So the impression is false, but it's easy to see why there is that perception, because there are so many
more SbMM instruments available (a line that didn't exist in the 90's), outnumbering the EBMM instruments.
SbMM haven't supplanted EBMM. They've reinforced them, in what is now a two pronged attack / pincer movement.
This makes sense, because EBMM understands it's market reach, and has scaled its business (factory / work force / output) accordingly - so that it remains an agile, family owned business, with a valued, and fairly paid work force.
And whilst that means that it's products can be built to a certain quality, and cost. And command a certain price - it also means that even if they could increase production significantly, they might not actually want to.
There's no hassle, or associated risk for EBMM, by having SbMM cater to the entry, and middle tier market.
It's much more economical (probably significantly cheaper, and more profitable) to export tons & tons of SbMM instruments from Asia, into Europe, and they're priced so they sell like hot cakes, which raises the ubiquity of the StingRay design, and the profile of the EBMM "real deal" - which is also available, right there in the store.
I'm assuming G&L have the same philosophy, and I'd say it's working, because in that 90's StingRay heyday, the only G&L instruments I ever came across (about 3 in the whole decade) were second hand, and not very desirable because 99% of musicians had never heard of the brand.
I knew one guitarist (who was very much an outlier - particularly in that Paul Kossoff / Stevie Ray Vaughan mould) who played a G&L through a Music Man amp.
He and I were the only people we knew who were aware of the brand.
In the intervening years, I've seen a couple more second hand G&L L2000's.
But it's only since the Tribute line has started getting into shops (Andertons, and GuitarGuitar seem to be their main U.K. dealers), and due to the high quality / low price, into peoples hands, that the brand and it's legacy have gained any traction.
It's still incredibly rare to see a brand new U.S.A. made G&L in the U.K. but second hand SB-2 basses seem to be readily available (if played five different ones in the last three months), and the Tribute line is seriously establishing itself now.