Because a "flat" LF response is only one possible voicing for a bass amp, and while it may be ideal for you and your application, it may not be for others who play on different equipment and styles. In pro audio high passing a signal is often used to clean things up, to eliminate signal that is not musically related, or gets in the way of other signal. This is especially important when used with cabinets that can not reproduce 30-40Hz cleanly, including most 210 and many 410 cabinets.
Using pro audio as an example, with (real) pro audio subs, most are high-passed around 30-40Hz... just about the same as the GBE-1200. So even if your signal was "flat", there would be high pass filters out of your control anyway, many of them set even higher.
Our voicing is for those who like this approach, it's grounded in real world, touring type bass amplification, and in our (my) opinion, is better for the majority of users looking for the types of product we design/produce. Is it the "best" for everybody? No, of course not.