Narrowly missed a discussion on Blatz in another thread just days ago. No, I never drank Blatz.
Oh, yeah. Drank me some Blatz back in the day. And Falstaff (lovingly referred to as "Fallflat"). And Old Style (lovingly referred to as "Old Stool"). And Hamm's. And Olympia. And others I've forgotten.
In the 60s, before the days of microbrews. But they were all (mostly) 30-day beers. And then Budweiser went to a 21-day production cycle. And then around 1975, Bud went to a 14-day brewing cycle. And that's when American macrobrews went to hell. I'd just gotten back from a tour in Germany, where I'd gotten used to all of those wonderful German draft beers, and bought a 6-pack of Bud. Tasted horrible. Thought it was bad. Took it back. Learned the news about the change in the brewing cycle.
I wound up buying imported beers for many years...until the dawn of the microbrew revolution!
And now? Almost all U.S. macrobrews are 7-day beers. I pee stronger than that.
I don't know if Coors is still a 10-day beer, but I do know they got caught after buying the Stroh's bottling plant in Memphis (?) and training it in tanker cars from Golden. The fraud? They put the beer in the tankers after 8 days and claimed that the 2 days in transit made up the 10. BUSTED! At least I got a tour of the plant before they got caught. That plant was their main bottling plant for Zima.
Here in Flagstaff (about 75K peeps), we have 7 or 8 microbreweries. And some outstanding IPAs. If you ever get a chance, try Tower Station IPA from Mother Road Brewing. They even make a dry-hopped version available draft-only at the brewery.
Sadly, I lost the ability to metabolize alcohol 3 summers ago. Geez, I sure do miss the occasional Tower Station.
And if you ever get a chance to visit Flagstaff, you MUST try the Pie Hole Porter from Historic Brewing. It's made with Madagascar vanilla. That's important for a number of reasons. One, nothing else tastes like it. Two, it's gone up 10x in price. Three, the brewers attempted to replace it, but all other options ruined the taste. Four, they're now losing money on every pint they sell. Five, the owners, especially the lead beatch, are unbearable, and belong down in the valley.
So, #6. We have a saying in town (well, those of us with a shared opinion of the owners).
Buy Pie Hole Porter! Helping them go broke one pint at a time!