Nice article. I can't comment from a professional standpoint. As a human being living on this planet I believe that if we don't change our ways the dire predictions will come about. I believe we are already seeing them and it will get worse.
I am lucky enough to live in an urban enviroment where I can ride my bike to work. I know not everyone can do that and not everyone can afford a hybrid or electric car. We can however try and use high mileage cars when we can and also share ride and take alternative transportation or walk when possible.
There are also a lot of small things that if we all did would make a difference. Like hanging our clothes out instead of putting them in the dryer, lowering our thermostats just a little bit in the winter. Etc, etc.
I do believe that big companies can also participate but that is not my call. I work for a pretty big company and I do small things here too. I print a lot of documents but I try and keep it to a minimum by only printing what is necessary. We are slowly converting to total electronic files but there is a lot of resistence from my co-workers. Some of them a lot younger than me and already set in their ways. They seem to think that dealing with PDF's is more difficult than working with a hard copy.
I also turn off my computer every night.
I think if we all pause and look at how we live we can make a difference. Especially those of us in affluent countries.
