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Has anyone found sponsors as a small channel?

I'm trying to think long term about what I want my channel to be, and having sponsors seems like a pretty good deal. There's no reason not to start early and learn something about it, but I don't know how to go about it. Does anyone know how to get sponsors as a small channel? Where does one network or connect? How do you look for them?
 
I have no personal experience in this, but my wife had a post go somewhat viral last year and the flood gates opened. She’s a doctor and posts lots of healthcare related things. One of her posts gained some traction and was getting hundreds of thousands of views per day, which then also created ancillary views on her other posts and videos. The instant this happened she was inundated by sponsors looking to network. Some were total junk, and some were good. Some of them went as far as tracking down the physical mailing address of her office and sending her products for free in the hope that she would do a review video.

Much like attracting a record label back in the day, much of it appears to be about getting to a point of notoriety without the help of sponsors before they’ll even come sniffing around.
 
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I just got my first sponsor! Through no work of my own though, it came through stream elements, which if I remember correctly is the thing that lets you have your chat on screen while you stream. I was annoyed that I had to make an account on a third party site to have chat show up on screen, but maybe this is a benefit?

They sent out a shotgun blast email with a sponsor so I was able to sign up for that. They want me to stream a game though, so I'm not sure how excited I feel about the program. I want to build a community around music, streaming games isn't at all what I had in mind. I don't mind plugging the game, so I suppose this is a matter of talking the talk and walking the walk. If the game sucks I can stop playing and stop plugging it.

Maybe I can use this as a kind of resume building thing, I can show that I'm willing to plug during my streams, and if I get anybody to play the game I can have metrics to show for it.

Now I just have to figure out when I'll have time to play this game. Most of my free time I practice, not sure how I'll squeeze this in.