Or it could be that the name and the way that it's displayed is the monetizable quantity of any instrument.
For me, I really couldn't give a whit what the name is, other than a 60s era transitional Fender logo looks cool. I've yet to come up with a logo on my own instruments that makes it look cool to me. I've burned through a lot of decal paper, lol.
I must admit that I have little sympathy for those who want these instruments merely for making money off of them, and not enjoying them for what they are. Basses. Needed to be touched. Needed to be plucked, to be loved and to vibrate their strings, ring out that deep murmur or let out that sharp bark, telling the world, they are loved.
Yeah, I know. I need help.